You Ask, We Answer Episode 31: Are Remarketing Campaign Successful?
Welcome to episode 31 of You Ask, We Answer!
We are taking the most popular – and most asked – questions about social media marketing and answering them each week. You can find these videos posted every Monday on our Facebook page, Instagram account, LinkedIn Company Page, Twitter account, and YouTube Channel. We’ll also send it out each week on our blog.
This week’s question…Are remarketing campaigns successful?
Answer… Yes – if executed correctly. Have a remarketing list to use is your own personal goldmine. Remarketing lists are created from people who have visited your website or your customer lists. You can use these to create custom audiences in Google Ads and when advertising on the social platforms. You can also use these to create lookalike audiences that will be made up of people similar to the ones on your list. When creating remarketing ads, you want to have ad copy that re-engages that person and includes a call to action.
You ask, we answer! Every Monday, we’ll answer some of the most popular questions we are asked, and we’ll give you the answer straight up!