You Ask, We Answer Episode 28: What are the top 3 elements that should be in my holiday marketing plan?
Welcome to episode 27 of You Ask, We Answer!
We are taking the most popular – and most asked – questions about social media marketing and answering them each week. You can find these videos posted every Monday on our Facebook page, Instagram account, LinkedIn Company Page, Twitter account, and YouTube Channel. We’ll also send it out each week on our blog.
This week’s question…What are the top 3 elements that should be in my holiday marketing plan?
Answer… Flexibility, personalization, and meeting your customers where they are. If we’ve learned anything over the past two years, it’s that we all have to be flexible with the changes and events that are thrown at us. Because of supply chain issues this year, you may have to pivot products or find new sources. Also, customers want personalization – they want to know your care about them. The easiest way to do this is through email marketing and in-store interactions. Lastly, the past 2 years have changed everyone. Needs and priorities are different – you need to meet your customers where they are. That can be through your customer service, lending a hand, or just empathizing with them.
You ask, we answer! Every Monday, we’ll answer some of the most popular questions we are asked, and we’ll give you the answer straight up!