You Ask, We Answer Episode 24: How important will email marketing be during the holidays?
Welcome to episode 24 of You Ask, We Answer!
We are taking the most popular – and most asked – questions about social media marketing and answering them each week. You can find these videos posted every Monday on our Facebook page, Instagram account, LinkedIn Company Page, Twitter account, and YouTube Channel. We’ll also send it out each week on our blog.
This week’s question…How important will email marketing be during the holidays this year?
Answer… Email marketing is always important. It’s the amount of emails that turn people off. During the holidays, people are looking for discounts and deals, and watching their email box for that reason. Just make sure to be careful about how many emails you send. The #1 reason people unsubscribe is because they just get too many from any one company. Make the emails personal, giving it an edge and reason to be opened.
You ask, we answer! Every Monday, we’ll answer some of the most popular questions we are asked, and we’ll give you the answer straight up!