Why Social Media?

I was at a meeting with a business owner/friend this morning about two different projects I am working on for two different clients and our conversation drifted to social media and the why behind it.

We all know that social media is here to stay.  It’s changed how our lives function.  It’s changed how business is done.  To have a visual on the spanse of social media, check out this graphic:

Look at that!  What business wouldn’t want a piece of that pie?

My friend and I talked about how social media is growing.  His business does not have a presence on any of the social media networks (well, just a Facebook group he started).  I told him times have changed.  Traditional marketing and advertising has had to adapt for social media.  You want to find your customers or prospective customers?  Go where they are – Facebook, Twitter, Google+.  Bring your marketing into the 21st century.

So to answer the question, Why Social Media?  My answer, why not?  More and more companies are increasing their social media marketing budget because that is where consumers are.  In a simple click, your message can be retweeted or +1’d or shared on Facebook.  Isn’t word of mouth (or viral) marketing best?  User recommendations.  Videos.  Conversations with your followers. Times have changed indeed.  When I come across a business that isn’t on social media, I have to ask them why.  At this point, no one can afford NOT to be on it.  There are tons of widgets, apps and such for your Facebook page.  Enhance the user experience and gain a loyal customer in return.  Here’s another graphic that should convince any business owner why they should be on social media:

Impressive or what?

Still have questions about social media?  I suggest you read my previous post, “Your Social Media Questions Answered.”  Please feel free to contact me with any questions or to find out how your business can find their place on social media.