Blogging can be a fun adventure for any online marketer or business.  There is a lot that goes into building a blog, but have you stopped to wonder who’s going to actually read it? With the amount of time you invest in blogging you need to keep your target audience in mind. I did a little bit of research as to certain demographics on bloggers and readers.

About the bloggers (according to Pingdom)…

• The blogging population is mostly between the ages of 25 and 35.
  
• The average reader is 41 years old.
• 55% of bloggers are male.

When you blog, who/what do you target? From my experience of reading a variety of them, I realized that most people do not write on gender-specific topics. Most are for targeted niches, such as sports, art, social media, business, etc.

About the readers (according to Magnet Social Media)…

• 23% of the total time spent on the internet is devoted to social media sites and blogging.
• 77% of Internet users read blogs.
• 81% of U.S. online consumers trust information and advice from blogs.

Blogging is a very important part of a company’s marketing strategy. According to Hubspot, 82 percent of marketers who blog daily acquired a customer from it, as opposed to 57 percent of those who only post monthly. Both are pretty remarkable stats but a 25 percent increase in the possibility of gaining another customer is crucial. Anything that is going to gain the interest of a new customer is well worth your time.

Blogging does take effort and is something that should not be entered into lightly.  You must have a plan.  Like with any other part of your marketing plan, there must be intent behind it.

Let me ask you, why do you blog?