Top Tips: Using Photos in your Social Media Strategy

Top Tip: Using Photos in Your Social Media Strategy

In today’s very social world, it is easy to get lost in shuffle of the constant updates, status changes, and advertisements that have consumed our daily life on the web. However, there is no secret to why platforms such as Instagram and Facebook have grown so dynamically in this industry and are popular platforms for customer engagement. These image-based sites perform at a much more intriguing level with audiences all across the web.

A picture can tell a story faster than reading words on a page.
A picture can emphasize an important topic being discussed.
A picture can create new trends.
A picture can create positive results for social media marketing, and…

A picture will change the way you communicate on social media.

By adding images to your social media strategy, it can create positive outcomes and allow for increased engagement amongst your customers. However, it can be challenging to pick the best image that suits your marketing strategy. There are many things to consider when selecting your image:

Get Permission

With the rise of social media, every user is a publisher but many share images without the consideration of consent or even knowledge of the copyright laws. Copyright laws are set in place to protect the original authors creations from being stolen or used with the intent of benefiting someone else. While social media is still trying to work out the kinks of copyright laws, it is important that your business does the most they can to ensure they are following the rules.

Using your original work is the easiest way to avoid copyright issues.

Grab Attention
If you’ve been on social media for a while now, you know that to grab the attention of your audience is a must for customer engagement and the key to success. Photos are a great way to catch your customers eye. Using images will break up the clutter from the other content that is surfacing throughout social media.

Make it Relevant

When picking a photo for your marketing campaign or even a simple status update it is important to connect with the topic at hand as well as connect it to your customers. When you make a photo relevant it will help your customers understand what it is you are saying and why you want to say that.

Drive it Home

After the customers have discovered the relevance then you are able to really drive home your message. Your photos can inspire your customers to engage in your message or even take action.

As visual images become the popular choice among trendsetters, it is crucial that your business stays up-to-date for success. The power of photographs will help grab attention and take you customer to the next level. Adding photos to your social media campaign can create an easier way to share information with your audience and create engagement with customers. These simple suggestion will help kick start a new way to consider what images are right for your business.

How do you use photos?

Photo Source: Shutterstock

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