In the past month, the media has been in a frenzy over something so simple… IHOP (International House of Pancakes) is changing their name to IHOb (International House of Burgers… Burgers?) Before they revealed the inspiration behind their new name...
Social media (and digital) marketers are a dime a dozen. They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever. About 75% of the social marketers I got to know when...
What would you do if you knew your teenage son or daughter was sending nude photos of themselves to teens of the opposite sex? What if those photos were posted to Snapchat or Instagram? If you’re like me, you would be absolutely furious and enraged. But...
Social media marketing is changing. The way you post, what you post, who you target – the who, what, when, wheres – it’s all changing. If you’re not adapting how you use social media to market your business, you’re going to fail. And fail bad....
I’m going start with a statement you may not agree with – your success when using social media for your business is not always going to translate into dollars and cents. Yes, your return on your social media marketing will not always be money. Let...
