13 Social Media Tools to Make Your Life Easier

Tools to Make Managing Your Social Media Easier

TRUE STORY: A few months ago I attended a conference (no surprise there). Throughout many of the sessions, many, and I mean MANY social media tools and programs were mentioned. I saw people feverishly jotting down the names, looking up the apps on their iPhones and such. People were all over these programs like they had never heard of them before. Owning the business that I do, I have tried just about every single one that was mentioned.

There are SO many programs out there that anyone could spend a month trying them all out and still not know which one to use or what direction to go. Trust me, I’ve been there. After five years in the social media business, I’ve seen so many programs come and go, you have to look for ones that have staying power.

So to make it easy for you, or aynone who stumbles upon this post, here’s my list of social media tools you can use to make YOUR life and your business run MUCH easier…

Social Media Management/Post Scheduling 

Being able to schedule out posts will make your life A LOT easier. However, you still have to be available to engage in real time with people – respond to questions, take care of issues that pop up – you can’t brush it under a rug. Here are four programs you can’t go wrong with. I do suggest you take the time to explore each of them on your own, rather than me list out the pros and cons of each 🙂

  • Hootsuite – With both free and paid options, this program has both mobile and desktop versions.
  • Sprout Social – This program starts out at $59/month but does allow you to try 30 days free. This is the program I have been using since I started so I would say I am biased towards it 😉
  • Buffer – A lot like Hootsuite, with the capabilities, Buffer offers a free option all the way to Enterprise levels based on your needs.
  • Facebook – Every Facebook page has the ability to schedule posts itself. This I love. For all of the Facebook pages I manage, we do this no matter if we manage their other social accounts as well.

Instagram

  • Schedugram – Even though Buffer and Hootsuite can schedule and post to Instagram, if you just need to only schedule to Instagram, this would be the program for you. It’s not free though – the cost is $20/profile.
  • Iconosquare – This one provide analytics and more marketing choices for your Instagram account and starts off at $49/per Instagram account.

Pinterest

  • TailWind – If you are seeking a program just for Pinterest scheduling, this would the one for you. They’ve just added some Instagram abilities, but I haven’t played around with that year. For annual cost of $120/account, this is the way to go for Pinterest, in my opinion. They have larger plans, but unless you want mack daddy analytics, which is what you would be paying for (and you can get the majority from Pinterest for free), go with the cheaper version.

Twitter

  • Tweetchat – Tweetchats are a great way to expand your brand online and increase your community. If you are going to hold or participate in a Tweetchat, then this program is the way to do it. You won’t keep up otherwise. Oh, and this is free.
  • TribeBoost – This program is based out of Brunswick, Georgia and does a marvelous job of helping you grow your Twitter following.

Analytics

When it comes to analytics, each platform has their own and they typically provide the best. Google Analytics provide THE best website analytics I have come across. Of course, when it comes to comparing your social accounts to your competitors, well, that could be another blog post all in itself since there are another set of sites and programs you could use. We’ll stick to this list for now:

 

I’m not going to get into photo editing and such – that’s another post for another day. These tools are here to make your business’ social media run easier so you can get back to running your business.

If you have questions about these programs, just tweet me at @memktgservices or drop me an email at mandy@memarketingservices.com!

 

 

(Disclosure: Sprout Social link is my referral link as a part of their Sprout All-Star Elite program)

What to Expect When Using Social Media to Market Your Business

What to Expect When Using Social Media to Market Your Business

Using social media to market your business is not easy. There’s a science and strategy behind it. Fortunately, there are many of us who are here to help you with that so you can do what you do best – run your business.

 

I could write all day along about why you need social media and what to expect, so this time around I gathered a few of my friends who work in social media marketing and asked them to answer this one question…

 

What is one thing you want businesses to know about using social media to market their business?

 

Here is what they want YOU to know.

 

dominique paye using social mediaDominique Paye, Digital Media Director, The Southern C

“Establishing your following and achieving results will not happen overnight. View this as a long-term strategy. Understand that there is not only a ton of competition, but the additional challenge of consumer overload means you will have to think deeply to show what really distinguishes your brand or business. This is the only way to grow an engaged audience and, in the long run, see results.”

 

 

 

jonathan payne using social mediaJonathan Payne, Founder and Digital Marketing Consultant, My Social Game Plan

“One major thing businesses need to tackle before jumping into social media is whether they truly have the resources and budgets to support both an organic and paid social presence. The reality is it’s far more difficult to grow an organic community today than it was just two or three years ago. With the exponential increases in content publishing and competition for attention, combined with the strict algorithms we’re seeing across the big social platforms, you’re going to need ad support behind your brand to grow a community.

Businesses need to make this determination up front, before they sign any agency contracts or start allocating internal resources: do we have the budget to consistently produce exceptional, organic social media content at a high volume, or should we produce much less organic content and shift more dollars toward paid advertising?”

 

 

sara nickelberry using social media

Sara Nickleberry, Social Media Consultant and Owner, Social with Sara

“You need a social media marketing strategy!

When you’re marketing your business on social media, don’t try to “wing it”, you need a plan! A strategy is mandatory for social media marketing success. Start with your goals and objectives in mind. What are you trying to accomplish? You could be trying to build brand awareness, drive traffic to your website or increase your email sign ups, but do define your goal and make it measurable. Who are you targeting? Where do they hang out online? What social platforms do they use? Keep in mind, people don’t like to be sold to on social media. So think about what value you can provide to your audience to inform and entertain. What makes you unique and sets you apart from your competition? Think about the type of content you will create and how often you will post and promote your content. Understand that you will need to analyze your efforts to see what’s working and what’s not, so you can adjust your plan and improve your efforts.”

 

 

erin phillips using social mediaErin Phillips, Social Media Consultant and Owner, Pinckney Palm

“It’s necessary. With the average person spending an hour and 40 minutes on social per day (and this stat is growing!) you don’t want to miss out on your opportunity to get in front of your target audience. Find out which platform they’re spending the most time on and create some compelling content for that one platform. Don’t spread yourself too thin! You got this!.”

 

 

 

 

brooke sellas using social mediaBrooke Sellas, Founder & CEO, B Squared Media

“Based on my experience, one of the most (if not THE most) important things businesses must know when using social media to market their business is WHY.

WHY are you using social media to market your business? HOW will you tie your social media efforts to business outcomes, key performances indicators (KPIs), and return on investment (ROI).

When we get started with clients, we always determine KPIs during our launch meeting because effective social media KPIs are crucial to determining progress towards their/our goals. We also use a spreadsheet or “scorecard” to track these KPIs month-over-month, year-over-year.

Keep in mind that every brand’s KPIs are different … some companies want to measure follower growth and shares, while others prefer to measure click-through-rates, social traffic, and leads from social. While there’s no “one-size-fits-all” KPI, businesses using social media to market their business should know what their WHY, determine their KPIs and business goals, and track those things diligently.”

 

 

jenn herman using social mediaJenn Herman, Social Media Strategist, Jenn’s Trends

“The biggest thing I want business owners to understand is that social media is not an overnight rocket ship to success. Social media is about building relationships and cultivating trust in your customers. It can take months, or even years, to drive conversions. But, when done effectively, social media does foster that trust and loyalty that builds long term customers.”

 

 

 

If you’ve read this blog for any period of time, these answers should not come as a surprise because they all echo what I’ve been writing about.

 

To sum it up, what should you expect when using social media to market your business?

 

Has anything surprised you with using social media to market your business? Is there anything you are struggling with? Share below and let us know!

 

20 Facebook Statistics for 2017

20 Facebook Statistics for 2017

If you’ve read my blog long enough, you know I love statistics, especially statistic posts. And with Facebook reaching 2 BILLION monthly users last month (June 2017), I thought it appropriate we take a look at some of the statistics that make up the world’s largest social media platform.

 

• Americans LOVE Facebook – 79% of American adult internet users are using Facebook. (Pew Research Center)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• 76% of Facebook users LOG IN DAILY. (Pew Research Center)

Image Source: Pew Research Center

 

 

 

 

 

 

 

 

 

 

 

 

• Almost one-quarter of the earth’s population (22.9%) uses Facebook. (Statista)

 

 

 

 

 

 

 

 

 

 

 

 

 

• Facebook’s mobile app is the most popular app in the United States, followed by their Messenger app and Instagram, which they own as well. (Statista)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Shakria has the most Facebook fans of any musician on Facebook. Two of the top ten are deceased. (Statista)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Facebook spent $3.2 million lobbying Congress in Q1 2017. (Statista)

 

 

 

 

 

 

 

 

 

 

 

 

 

• People have created over 2.5 TRILLION posts on Facebook. (TechCrunch)
• As of July 2016, there were over 2 BILLION searches PER DAY on Facebook. (TechCrunch)
• Every 60 seconds, Facebook users generate 4 million likes. PLUS, 500 new users join Facebook, 100,000 new friend requests are sent, and 243,000 photos are uploaded. (SumoCoupon, now Dealhack)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Facebook Reactions have been used more than 300 billion times since launched in February 2016. (AdWeek)
• Facebook is the most important platform for marketers. (Social Media Examiner)

Image Source: Social Media Examiner

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• 40% of Facebook users have never liked a Facebook business page. (Kentico)
• 39% of Facebook users like or follow a page to receive a special offer. (Kentico)
• 93% of social marketers use Facebook advertising regularly. (Social Media Examiner)
• 85% of video on Facebook is watched with the sound off. (Digiday)
• In the Facebook News Feed, people consume a given piece of content faster on mobile than on a computer. (Facebook)

Image Source: Facebook

 

 

 

 

 

 

 

 

 

 

 

 

 

• People are 1.5x more like to watch video daily on a smartphone than on a computer. (Facebook)
• Daily watch time for Facebook Live broadcasts grew 4x over the course of 2016. (Facebook)
• On Facebook, 1 in 5 videos is now a live broadcast. (Facebook)
• In Q1, Facebook earned $7.86 billion in advertising revenue. (Facebook)

 

Facebook is here to stay and we all better just fasten our seatbelts and enjoy the ride! I’ve been a Facebook user for 11 years and it has definitely changed over the years. It will be interesting to see where it is 11 years from now!

 

For some more Facebook stats, check out this post on KlientBoost, which provided some of the sources in this post.

 

 

How To Interview (And Hire!) A Social Media Agency

How To Interview (And Hire!) A Social Media Agency

Looking for a social media agency to ensure you’ve constantly got something smart to say online?

Congratulations! Outsourcing your social media to someone else is often a shrewd move.

However, I can tell you from experience that unless you do your homework when interviewing and hiring a social media agency, you might end up with a giant horror story on your hands.

Lucky for you, we’ve got the hard-hitting questions needed to hire the RIGHT social media agency for your business.

Social Media Horror Stories

Pathetic Posts

One client who came to us reluctantly said that their previous social media agency published posts that were “pretty out there” and didn’t relate to what they did (luxury travel with a purpose).

This client was also unimpressed by the graphics paired with their posts since the social media agency they were using at the time didn’t bother to use the company’s Style Guide to incorporate brand colors, text, and other elements.

 

Actionable Advice

Another client came to us specifically asking about reporting because the social media agency they had recently fired only sent reports sporadically!

And when reports were delivered? There was no explanation or actionable advice about why the numbers had increased or decreased — they just sat there, meaningless.

 

Ghost Town

Several clients have complained that their previous social media agencies are just plain bad at communication.

While their pages are getting posts, if they (the client) send an email requiring input, they aren’t likely to get a response until a week or later.

 

via GIPHY

These three social media agency horror stories are all too common and scary. Click To Tweet

 

How To Properly Interview Your Social Media Agency

Ask all of these 20 questions (if relevant to your business/brand) when interviewing your next social media agency:

 

  1. Tell me about your experience. How is your team structured around ours and what roles can be expected to help us with success?
  2. What skills/qualities do you/your team possess that lend(s) to online marketing and social media?
  3. What types of businesses do you currently work with? (May we have referrals from current and past customers?)
  4. Which social media platforms do you service for your clients?
  5. What do you think of our social media efforts? What could we be doing better?
  6. How often do you deliver reports and which metrics are most important to measure?
  7. How often will our team and your team meet to discuss our social strategy and/or progress?
  8. Which social media channels do you think are most relevant to our business; should each channel be used differently?
  9. What tools do you use to manage your client accounts?
  10. Does your service include using social media as a tool for customer service?
  11. Do you guarantee followers or account growth percentages each day/week/month?
  12. How will you help us set goals and key performances indicators for success?
  13. How can you help us generate leads or sales through social media?
  14. Give me examples of social media experiments you have successfully conducted.
  15. How do you handle negative comments on social media; what happens during a social media crisis?
  16. What are some Facebook/Twitter/Instagram/etc. best practices we should know about?
  17. Tell me about your biggest failure.
  18. How do you/your team stay up-to-date since social media changes so often?
  19. What deliverables can we expect during our agreement period (and their frequency)?
  20. Do you perform outreach through social media for potential leads or for influencer marketing?
Use these 20 interview questions when hiring your next social media agency. Click To Tweet

 

Answers Cheat Sheet

It wouldn’t be fair to give you all of those questions with no insight into what the social media agency’s answers should sound like!

So here you go …

 

  1. A respectable social media agency should have been around for at least a couple of years and should easily be able to explain their team workflows and how each team member will service your account. We have several different team members who work on client accounts — no matter how big or small.
  2. Social media means knowing more than just social! Consider skills like marketing, copywriting, advertising, sales and lead generation, communications, and content curation or research (just to name a few!).
  3. A good social media agency will easily be able to list clients AND give you references for both past and present customers. 
  4. Know which platforms are serviced and how experienced the social media agency is with a particular platform. We don’t service Snapchat for our clients, for instance, because it’s new and too difficult for us to “be them” through video.
  5. A smart salesperson should have already reviewed your social media sites before your call! And a REALLY SMART salesperson will already have some feedback for you on how you’re doing. ?
  6. It’s my opinion that you should have reports delivered at least monthly on your social media efforts! As for metrics, those should be customized for YOU during your onboarding (because each company/client has different goals).
  7. We meet with our clients weekly. Maybe that’s a lot but it doesn’t make sense for us to “be you” (done-for-you social media marketing) without you being involved in making that happen. 
  8. Based on what you do, your goals, and your desired audience, a seasoned social media agency should easily be able to make suggestions on which platforms you should use.
  9. Again, a serious social media agency will have a plethora of tools they use to manage their client accounts. We have a tool suite of over $100,000 in marketing and online tools that help our clients with success!
  10. This answer should ALWAYS BE YES! Whether you use social media for customer service or not if your customers are you need to be ready to own that.
  11. It would greatly concern me if a social media agency guaranteed a specific number of followers each day/week/month because that may indicate that they’re buying followers (a huge no-no). You should experience growth each month, but that percentage will vary greatly on several factors.
  12. An experienced social media agency will guide you in choosing key performance indicators and tying social media success to business outcomes.
  13. While leads and sales may not be promised, an accomplished social media agency will have several campaign ideas and work with you to create a process for capturing leads through social.
  14. The experts will have examples for days!
  15. Your social media agency should be skilled in crisis management and have a workflow for handling any negative press/comments online.
  16. Helpful Hint: A really good social media agency will tell you that you need to create your OWN best practices, as some best practices simply aren’t
  17. If they can’t tell you about at least one failure, RUN! Social media is full of failures and requires lots of testing, trials, and tribulation.
  18. Team members should be required to take continuing education or be a part of an organization that provides updates. For Instance, as a Sprout Social Founding Agency Partner, we are updated on changes immediately (and privy to special reports!).
  19. Masters of their trade, social media agencies know that customers require a LOT of education, too. These masters will have plenty of deliverables they give to you. We do not advocate “holding your accounts hostage” — so we make sure you have access to all of the same documents and workflows we do!
  20. Our answer is yes (and we feel this should be the norm for any social media agency). 
Use this cheat sheet when interviewing your next social media agency! Click To Tweet

 

Social Media Agency Red Flags

social media red flags

 

 

 

 

 

 

There’s a lot of homework that goes into hiring a social media agency.

A lot of research and understanding can be gained by asking the above questions. It’s also good to be aware of red flags.

Here are 3:

  1. The social media agency doesn’t use social media for themselves (or it looks awful).
  2. They don’t blog often. (Because original content is SO IMPORTANT!)
  3. You’re told that “good social media” will save/improve your failing product/service/company. So not true; social media only amplifies what you already have.
Watch out for these social media red flags when outsourcing your social to an agency. Click To Tweet

 

When It’s Time To Hire

When you’ve gotten past all of the interviewing and it’s time to hire, there are still some areas you need to be cognizant of.

For instance:

  • Make sure you carefully read your agreement before hiring an agency
  • Ask for extra language to be added if you’re unclear or wary of particular sections in your agreement
  • Be sure you understand any/all non-disclosure language or if your agency provides this for you
  • Know what the timeframe and process is for onboarding you as a customer
  • Ensure you have a meet and greet (in person or online) with your account manager or team liaison
  • Understand the protocol for ending, renewing, or pausing an agreement
  • Get extremely specific and clear about your goals and what you want to achieve
  • Be a good client and deliver your deliverables in a timely manner — and always make your meetings!
Hiring a social media agency? Check these items off your list first! Click To Tweet

 

Finding The Perfect Social Media Agency

Finding the “perfect” agency will not be an easy task. However, you can avoid plenty of heartaches just by asking the 20 interview questions we’ve provided you with.

If you’re serious about your social media success, you should be serious about the hybrid team you’re building by outsourcing to someone outside of your brand.

Do your homework and forego the horror and heartache. Trust us!

What are your tips for hiring a social media agency? Let us know in the comment section below!