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Using Your Millennial Target Audience as the Face for Your Company

Using Your Millennial Target Audience as the Face for Your Company

Oh millennials. We hear about them all the time. We hear about their low work ethic, question their motives and laugh when we see them take 100 pictures of their “soy low-fat Carmel macchiato, please”. However, if that is the case, then why are so many of these businesses craving their approval through social media? […]

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8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them

When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key.   The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not […]

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Preparing Your Social Media Strategy for 2017

Preparing Your Social Media Strategy for 2017

It’s never too early to start working on your social media strategy for next year (or next week or next month).   Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, […]

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