Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re unlikely to escape the sponsored ads on Facebook, promoted tweets on Twitter, or […]
One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. A few years ago Jennifer Hanford and I did a series of 101 posts on the subject of […]
As of 2016, 88% of American adults use the internet and 69% of online adults now use at least one social media site. Yet, probably more than a third of them act like a buffoon online – business owners and entrepreneurs included. When you are a business owner or entrepreneur, what you do and say […]
Last week I came across an article from Farnam Street that asked the reader if they were an amateur or a professional. Well, we are all professionals, right? In the wise words of College GameDay legend Lee Corso – not so fast my friend. In the article, differences between the two were pointed out. […]
TRUE STORY: A few months ago I attended a conference (no surprise there). Throughout many of the sessions, many, and I mean MANY social media tools and programs were mentioned. I saw people feverishly jotting down the names, looking up the apps on their iPhones and such. People were all over these programs like they had never heard […]