Being a business owner is not for the faint of heart. Not everyone is cut out to do it. According to the U.S. Bureau of Labor Statistics, about 50% of all new businesses do not make it to the 5 year mark. Why is the 5 year mark so important? June 11, 2016, ME […]
Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to know – and there’s proof to back it up. Earlier in 2016 I wrote a post with 16 marketing and social media facts […]
According to Unmetric, Reebok has expanded its presence on Instagram by nearly 170% in the past year, surpassing Nike, Asics, and New Balance. I recently read an article from clickz.com on how athletics brand Reebok is targeting its female audience on Instagram differently from that of Nike, perhaps its largest competitor. Reebok Women’s unique targeting […]
Recently I was scrolling through Facebook and I saw a post that floored me – it was a post about a social media statistic that said the majority of small businesses base their social media success on the number of views a post gets. So naturally, I want to see the source. Instead of finding […]
Did you work for (or own) a business before social media arrived on the scene? It really wasn’t all that long ago. If you did, then you remember how businesses once relied upon other options – such as cold-calling, tradeshow booths, or printed ads – when it came to handling their marketing and communications. Before […]