Social Media Q&A, Episode 13: How do I separate business from personal on Facebook?

In this week’s episode of “Social Media Q&A” I am talking again about Facebook, but this time it’s keeping your business posts and personal posts separate.

If you miss any of the episodes, they can be found on my YouTube channel.  If you are one of my email subscribers, you will get the episode before anyone else via email (so if you want to get it first, just subscribe for my “50 Social Media Tips” piece on the right side of my site or below this post).

Remember, every Tuesday, I will have my Social Media Q&A logo pinned on my Facebook page and is open for you to post your questions!  Each week I will answer a different question.

So without further ado, I present episode 13 of Social Media Q&A

http://memarketingservices.com://youtu.be/CmvBSYm0Ej0

 

How do you keep your posts separate?

Welcome to the Social Solutions Collective

This week I’m taking a break from the social influence theme (STILL waiting on PeerIndex) to introduce you to a phenomenal group of women I am proud to be apart of: the Social Solutions Collective.

We are a group of social media strategists, consultants and designers that want to bring you the absolute best in social media.  The niches we cover range from Twitter to content curation to what’s new in social media – you name it, we cover it.

To quote the Social Solutions Collective website, “While we all run our own businesses, some of us more than one, we understand that in the fast-paced, ever changing world of social media you don’t want to work with a jack of all trades, master of none. Sure, each member of our collective excels in a multitude of social situations. But, we also know we all have our “best” skills.  By coming together, each of us with a different “best skill”, we can each offer real solutions that can be rolled up into one rocking package.

Outsourcing is something most small, and many medium, sized businesses must consider. Sure, you can outsource your social media to a single entity. More than likely they’ll do a darned good job. But if blogging and content curation are that company’s “best” skills, you may find that the graphics aren’t quite what you had in mind, or maybe your Twitter feed feels a little less than vibrant and engaging. That happens. But not when you work with a collective.

When you work with a collective that can provide you with everything from unique graphics to ghost writing for your blog, your social media marketing isn’t just covered, it ROCKS!”

In this group, I blog twice a month on what’s new in social media. We all know how fast things change.

I invite you to connect with us on all of our platforms:

Facebook: www.facebook.com/sscollective
Twitter: www.twitter.com/collectivess

An Introduction to Klout & Kred

In the world of social media, businesses are built based on influence and reach.  It tends to be about how many Facebook fans you have, how many people are following you on Twitter or how many people have you in circles on Google+.  It’s definitely a lot to keep up with.  How do you know who is an influencer?  How do you know who is a fake who bought a lot of fans & followers?

Enter Klout and Kred.

Klout is, according to their website, “a representation of your overall social media influence. The science behind the Score examines more than 400 variables on multiple social networks beyond your number of followers and friends. It looks at who is engaging with your content and who they are sharing it with.”

Klout gives you a score between 1 and 100.  The higher the better.  There are over 100 million people scored on Klout.

When you sign up for Klout, you add all of your social networks.  The more you add, the more you have to score.  With Facebook, you can choose your personal profile or your business page.  Personally, I use my personal profile – it ranks higher.  When I use my business page, my score drops.  When you are tagged on Facebook in pictures and posts 9 times out of 10 it’s your personal profile being tagged, not your business page.  I know of a few that their scores are actually higher with their business page.  I suggest you test each of them and see what gives you the best score.

After you sign up for Klout, you give “K+” to other uses on topics that Klout thinks they are knowledgeable about.  Sometime Klout will get wonky and say you are influential in something completely random like toilet paper because you tweeted about toilet paper.  You can go in and clean those topics up to make it more relevant.

Is Klout worth doing?  That’s the issue.  Klout gives perks to those with higher scores from businesses that pay to participate.  A friend recently got to test drive a new Chevy Volt for 3 days as a Klout perk.  I’ve heard of businesses using the Klout measurement in hiring new employees or guest speakers or consultants.

You will find opinions on Klout divided – some love it and some hate it.  I personally think it’s a great way to measure how someone is handling their social media.  This especially comes into play if you are looking to hire a social media consultant.

Then there’s Kred.

Kred, according to their website, “is a visual history of your Social Media Influence. Explore the posts, pictures and links that make you influential. ”

Kred scores a little differently than Klout.  Kred rates you on 2 levels: influence and outreach.  Influence levels ranks you out of 1,000 and outreach ranks you out of 12.  Of course, the higher the better.  Unlike Klout, where you can link all sorts of social media profiles, on Kred you can only link Twitter and Facebook.

As you  can see from my Kredentials profile, Kred shows how many people you are following on Twitter and how many follow you.  It also shows @replies, retweets and links posted.  What I like is it shows the hashtags I’ve used the most and the links that were posted the most.

All the same arguments for Kred being worth it is the same as Klout.  The basis for which these scores are calculated are always scrutinized.  When it comes to social media influence, I think they always will be.  Social media is ever-changing and like evolution, you have to adapt or die out.

Here are somegreat follow-up articles on Klout and Kred:

Kred Attempts to Build User’s Social Media Profiles with Kred Story from Adweek
Social Influence: How Klout is Impacting Social Media from assistsocialmedia.com
Kred Tells the Story of Social Media Influence from Information Week.
Klout Rating Changes from kimgarst.com.

What are your feelings on Klout and Kred?  Love them or hate them?  Have you seen a benefit from them?  Share with me below your thoughts!

Social Media Q&A, Episode 7: It is better to do a few platforms or do all of them?

In this week’s episode of Social Media Q&A, I talk about It is better to do a few platforms or do all of them?

If you miss any of the episodes, they can be found on my YouTube channel.  If you are one of my email subscribers, you will get the episode before anyone else via email (so if you want to get it first, just subscribe for my “50 Social Media Tips” piece on the right side of my site or below this post).

Remember, every Tuesday, I will have my Social Media Q&A logo pinned on my Facebook page and is open for you to post your questions!  Each week I will answer a different question.

So without further ado, I present episode 7 of Social Media Q&A

http://memarketingservices.com://youtu.be/D7sLGAJaECo

How To Run a Contest on Pinterest

Companies are really taking stock in Pinterest these days.  Pinterest is now referring more traffic than the Bing and Google search engines.  Books are being written about it.

How can small businesses get their share of the Pinterest traffic?

Have a “Pin It To Win It Contest”!!

I can hear you now, “A pin it to what?”

Pin It To Win It (PITWI) contests are becoming wildly popular as Pinterest traffic increases.  People want to win something and here is the chance to get your product/service out there!

A PITWI contest is a contest ran on Pinterest that includes a graphic you have to re-pin for a chance to win.  I’ve seen this contest used to promote a book, a social media consultation, a Twitter building program and free memberships to different online clubs.

Interested?  Here’s how to run an effective contest….

1.  Decide what you want to give away.  Do you have an Inner Circle membership you can give away a month of?  A book you are publishing?  A diet product you can give away samples for?  This needs to be something someone would want.  My rule of thumb is to give something away that I would want.

2. Next you need to decide how long you are going to run the contest and if they have to comment also to be entered to win.  Pinterest will not show all your re-pins, so you want to make sure you have your email notifications set to notify you when someone does re-pin so you will know who did re-pin it.

3.  Once you’ve decided what you are giving away, build a graphic to promote it.  You do not have to be a graphics master to create one.  If you have Photoshop or InDesign you can create on there.  You can get creative at PicMonkey too.  Here is one I did for one of my PITWIs…
These are not too hard to create – if you do need help, there are a lot of people who can help out.

 

 

 

 

4.  Once you’ve got your graphic, it’s time to Pin it to your Pinterest board.
I have my own PITWI board (click the link and you can get some great ideas).  When I run a contest or participate in one, I pin it to this board.  It’s a great way to keep it all organized.  Make sure you link the pinned graphic back to your Facebook page or website.  You want to direct traffic to where the pinners can get more information about you and your business.

5.  Now that you’ve pinned your PITWI contest, it’s time to promote!  Post it on your blog, Facebook page, Tweet it, post it to your Google+ page – you want it everywhere!  Once you’ve posted it everywhere – and you will want to make sure it posts multiple times – sit back and watch the re-pins!

6.  When your contest has ended, plug the names into random.org and let it pick your winner!

And that’s how it’s done!  PITWI contests are very easy and gain you a lot of visibility.

Still have questions?  Social Media Examiner just posted this great article, “9 Businesses Using Pinterest Contests to Drive Traffic and Exposure.”

Have you tried a PITWI contest? If so, how did it go?  If not, I challenge you to put together a contest this week!  When you do, post it to my Facebook page so I can re-pin it too!

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