8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them

When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key.   The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not […]

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Preparing Your Social Media Strategy for 2017

Preparing Your Social Media Strategy for 2017

It’s never too early to start working on your social media strategy for next year (or next week or next month).   Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, […]

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5 Steps to Handling Your Business' Social Media During a Natural Disaster

5 Steps to Handling Your Business’ Social Media During a Natural Disaster

As a business owner, you hope to never find yourself prepping for a natural disaster. Whether it be a blizzard, ice storm, flood, or hurricane, it’s something you are never taught to do. There isn’t a college course called “Disaster Prep for Business Owners 101” or “Managing a Business During a Hurricane 3000”. I, like […]

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4 Underused Ways to Promote Your Brand on Social Media

4 Underused Ways to Promote Your Brand on Social Media

Here are some social media statistics if you’ve ever doubted the power of social media for business: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online. Marketers spent more than $8.3 billion on social media advertising in 2015. 78% of companies […]

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