4 Reasons Your Business Needs a Social Media Manager

How much time do you spend on Facebook?  or Twitter?  Maybe Pinterest?  If you are like me, you could sit down to post something to your business page and get lost in reading or looking at everyone else’s posts and the next thing you know it’s 2 hours later!  Is this happening during your business day?  Maybe at home if you are working from home?  Maybe you are not even on any of this for this exact reason?!?

There is a solution to this problem: a social media manager.

What is a social media manager?  A social media manager (SMM for short) is a person who actively posts and comments on your social media platforms.  Their job can range from just posting and replying to posting, replying and seeking friends/followers to handling everything exclusively.

Today I am giving you 4 reasons your business needs a social media manager

  • It is one person who is dedicated to expanding your brand online.
    • Your SMM will be the one who seeks out new followers and fans.  They market you online to their network and friends.  Your SMM will be your business’ cheerleader.
  • You will have someone to respond and engage with your customers/clients for you.
    • Around 85-90% of posts on business’ Facebook pages are not responded to.  Your SMM will respond to each post, tweet or Google+ share.  People want to be acknowledged.  With a SMM, they will be and a relationship will be built.  Social media is called SOCIAL media, right?
  • They take the think-work over for you.
    • Ahh, they work so you don’t have to think!  SMMs create exciting content that prompts response.  With some direction from the business owner or not, they will shoulder all the work for you.

and most importantly…

  • They free up your time to do what you love to do – run your business!
    • What business owner wouldn’t want more time to help run their business?  With a SMM, they do exactly that.  You won’t get stuck on Pinterest for 3 hours looking at home decor or recipes (oh come, you know you do!) while you’re suppose to be entering yesterday’s sales!

Does this sounds like a great deal or what?  The internet is crawling with social media managers, but I suggest you start locally and then branch out.  Look for someone with experience and has a good following on all the social platforms.  When investing money in a social media manager, you want to make sure they are qualified and are reputable.  Your business depends on it.

 

 

Struggling with Social Media?

Today, my blog post is a video post!

I know everyone has struggles in their business, especially when it comes to adding social media to your marketing plan.  I want to hear your struggles!  Check out the video to find out how I can help!

http://memarketingservices.com://youtu.be/fmBORSagWr8

Please post your struggles in the comment section below, or on my Facebook page: www.facebook.com/memarketingservices

I look forward to reading your comments and answering your questions!

Guest Post: Demystifying SEO – Easy Keys to Implement Into Your Online Content

Demystifying SEO – Easy Keys to Implement Into Your Online Content

Creating Online Content For Your Audience & The Search Engines

So you did it! You created an awesome looking website, have content that is valuable, and are now ready for the flood of traffic. Right?

You might want to hold on waiting for that flood, especially if you forgot one extremely important step–SEO.

Without taking a few key steps in SEO, it won’t matter how attractive your website looks, the traffic you envision will not find you.

Now before you run away, SEO is not as scary as it may sound. Intimidating, maybe, but after you learn a few easy to implement steps, you will understand the basics of getting your awesome site found!

Don’t get me wrong, there are experts out there that study SEO from the inside out and can tell you everything you want to know and then some. However, as long as you are able to implement a few key ingredients, you can easily get your site heading in the right direction.

Are you ready?

One of the most important places you need to focus your SEO efforts is through your content. With a little content tweaking, you can drastically change your SEO results.

3 Easy to Implement SEO Keys for Your Online Content

  1. Know your audience: Before you do anything with your SEO make sure you understand who you are speaking to. With each piece of online content, you need to know who your customers are and why they would want to read what you have to say. Your content is about them, not about YOU.
  2. How are they finding you: After you know who you are writing to, you need to understand how they find you. Think of it as if you are doing a Google search for your business. What would you type into the search? What words would your customers use to find what you provide. Make a list of 5 to ten keywords that you want to be found for online.
  3. Add keywords to your website: When your list of words is completed, you will need to go back through your online content and add the words into the pages. Any page that you want your audience to find needs to have keywords included. Make sure you include your keywords 3% of the time. Don’t use more than 3 keywords per page.

Yes, SEO can be extremely detailed and there is much more to learn, but if you are looking for a starting point, these keys are easy to implement and will result in increased traffic to your site. Add your keywords into any content you write online, including your blog, social media, and even press releases.

Whatever you do, make sure you are writing to your audience first, then write to the search engines.

Gretchen Pritts is a social media manager and online content writer, with a passion for connection! Whether she is meeting people face to face, or learning about someone through social media, she loves building lasting relationships!

Gretchen helps her clients build trust with their customers, by speaking their language and creating lasting relationships. She helps businesses who don’t have time to commit to their online growth, but want to reap the benefits of an online platform. You can find her at http://memarketingservices.com://gretchenpritts.com

Simple Dos & Don’ts of Social Media

Social media is a beast.  You can admit it.  There are a lot of paths to navigate on each and every platform.   You could probably google “social media” and you would get more than you wanted to know about it all – Facebook, Twitter, LinkedIn, Pinterest, etc.  I have complied my list of what to do and not to do on social media.  If anything, these are simple things to do to help make your social media experience more successful.

First thing first, do fill out your profile completely!
You would be surprised how many people and businesses do not fill out their profile completely.  Add a profile or cover picture, list your website or other social media links, just please do not leave anything blank!  For me personally, if a Twitter profile is not filled out completely (they have the “egg” as their profile picture, for example), I will not follow them.  The more complete the profile, the easier you can be found and those connections can be made.

Do use continuity.
Use the same profile picture among all your profiles – that will brand you across all platforms.  Use the same description, the same links…you get it!

Do respond.  To everything.
According to an article I read the other night, All Facebook posted the statistic that 95% of all Facebook wall posts are not answered by the business they were posted on.  People want to be acknowledged.  If it’s a simple “thank you for retweeting” or a “like” on their post – respond.  Social media is all about engagement.  If not, then why is it called “social”?  You will find that the more you interact, you will build those relationships that will turn into loyal brand ambassadors!

Don’t forget about it.
The last you want to do is to open up an account then never use it again.  If you feel one platform is not for you and you are not going to use it, then don’t worry about it.  If you make the commitment to be active on a platform, be active!

Don’t spam.
The people you are engaging with want to engage with you.  Please do not put out spam links or “junk”.  Make your posts authentic and honest.  Your fans and followers will appreciate you more for it.

Don’t be offensive.
The quickest way to lose fans and followers is to go on an unprofessional tirade.  Do not use profanity.  Do not use hateful or hurtful comments.  If you have an issue with someone’s post, direct message them to talk about it.  No one wants to have someone air their dirty laundry for the world to read.

That’s my short list.  What are some dos and don’ts that you practice?  Comment below, I would love to hear them!

Over the River and Through the Woods…

 

 

 

 

 

To the mountains we go!

It’s Spring Break in Statesboro, Georgia and that means we are outta there!  While I take a short break from blogging, please check out some of my previous posts!  We will be home soon and will return to my regularly blogging schedule.

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