Social Media Q&A, Episode 31: How to get a unique Google+ URL

Welcome to episode 31 of “Social Media Q&A”!

This week’s video is about Google+.  I bet you didn’t know you get have your own unique URL for your Google+ page or profile?  You can!  Having a unique URL for your Google+ account makes it very easy to refer people to rather than remember all those numbers on your profile!

If you have missed any of the previous episodes, they can be found on my YouTube channel.

Remember, every Tuesday, I will have my Social Media Q&A logo pinned on my Facebook page and is open for you to post your questions!  Each week I will answer a different question.

So without further ado, I present episode 31 of Social Media Q&A

http://memarketingservices.com://youtu.be/QX2HUYxl3YI

The Benefits of Twitter

Twitter is one of the most active social media networks with over 500 million registered users and 200 million of them being active. Twitter is a great place to have short, to-the-point conversations with people and to also get great information.

Many business owners are honestly scared of Twitter (or as they say down here in the South, “that Tweeter thing”) because they simply do not understand how it works. Rarely does a week go by without 2 or 3 people asking me what it’s for and why they should use it.

Twitter can really benefit a business – and really, it doesn’t matter what type of business you are in.

Let me share with you some benefits for you to consider if you are on the fence about using the platform….

  1. You only have 140 characters to type your message. If you have something important to say, then you better be brief.  As I always say, you have to be short, sweet and to the point! This prevents you from explaining too much that the other person feels lost.
  2. On Twitter there is a vast amount of industry-related information. With hashtags and Twitter search, you can find news and information on any industry. I personally love all the quick tips that I can find on Twitter.
  3. You can really listen to your followers. You can search keywords that relate to your business or even search your business and read what people are saying. Many companies’ customer service departments have really taken to Twitter because they can see what people are having trouble with and seeing in general, what people think of them.
  4. It’s a great distribution tool for your blog posts if you blog. Blogging is a great way to distinguish yourself from your competitors. If you do blog, you can send your posts out as tweets.  WordPress has a great plug-in called Tweet Old Post and it will tweet out your old past blog posts to keep the traffic coming to your website.Twitter is the #1 referrer of traffic to my blog.
  5. On Twitter you can bring your customer service to life. Let customers/clients know that they can tweet you if they have a question or problem.  Sprout Social is one company that does an amazing job at this. If you tweet them a question or problem, they always respond within 5-10 minutes.There are numerous stories of business’ customer service reps answering – or not answering – feedback via Twitter. This is a GREAT way to really help build your community too.
  6. For an instant return, you can run specials or deals. One example – say you own a clothing boutique or restaurant.  You tweet out to your community to come in now, or during a specific time frame for a discount or free appetizer.  Only your Twitter community will see this and they will love you for it!
  7. One of the biggest benefits is that you get your brand/business in front of the ones who are most likely to talk about how great your business is.  Social media is simply word of mouth advertising.  Do something great and watch your community grow!

If you are already on, what other benefits do you see from Twitter?

While we are talking Twitter, let’s follow each other!  You can find me at @memktgservices.  Share with me your Twitter handle in the comments so I can follow you too.

Social Media Q&A, Episode 30: How do I set up a Facebook ad?

Welcome to episode 30 of “Social Media Q&A”!

This week’s video is about Facebook ads.  The video is a bit longer than usual because I walk you through setting up a Facebook ad!

Facebook ads are a great way to target your audience.  The segmentation you can set up is phenomenal.

If you miss any of the episodes, they can be found on my YouTube channel.

Remember, every Tuesday, I will have my Social Media Q&A logo pinned on my Facebook page and is open for you to post your questions!  Each week I will answer a different question.

So without further ado, I present episode 30 of Social Media Q&A

http://memarketingservices.com://youtu.be/eLGYmosQuQw

The Wisdom of Being You in Social Business

Today’s post comes from my friend and fellow Social Solutions Collective member Kerry Armour.  It’s all about being you!

Anyone who spends any amount of time at all engaged in social media has likely heard the regularly repeated advice of ‘be real’.  You hear every day about the latest must haves and must dos to achieve social business results, some of which don’t seem like a good idea at all. But this one; this one is right on.

Why? Because there is a lot going on out there.

This is social business and it’s all about engagement.  It’s a great big, gigantic, online world of posting, tweeting, blogging, and general all around noise making. We have tons of media in our lives that make getting noticed somewhat challenging. However, the one thing you bring to your business that no one else can is you. Your unique voice is one of your best tools in your connection building arsenal.

You and only you know what your passion is. Yes, there are many times you will want and need a marketing professional, but, especially on social media speaking for yourself helps create strong relationships.  In a social business setting, a natural tone of voice, easy sharing with a low sales attitude, plus responding to questions is what makes a follower stay a follower. These are the things you can and should do regularly.

Finding your own voice is not easy for some folks, to be honest some people find it downright scary. But, sharing on social platforms isn’t the dreaded public speaking thing. You can compose your thoughts, edit your words, and delete your tweets. In short, you’re in control and you’re not standing in front of a room full of people. Try to write as you would speak. If you’re a wise cracker for real, then go ahead and do that online too. If you love to quote Seinfeld, well then go right ahead and do it! Easy and not too formal is the general rule. Professionalism, yes, but with a natural tone; you’re not trying to ‘get to the close’, you’re trying to engage and connect.

Whatever social media platform you use, be friendly, be helpful, and be yourself. That’s the very best way to grow your connections and be seen and heard in our crazy busy world. To quote a man who knew how to connect better than anyone:

 “If you go looking for a friend, you’re going to find they’re scarce. If you go out to be a friend, you’ll find them everywhere.” Zig Ziglar

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Kerry Armour has over 20 years of experience as a corporate high tech marketer. She happily moved on from that busy corporate life and formed Millipede Media Group in late 2010. Drawing on those years of big business experience, she now develops and supports social media and brand identity focused content that connects buyers to to the brands they love.

Working with a tribe of her local (Santa Fe, NM) colleagues and the amazing community of the Social Solutions Collective, Kerry brings a wealth of her own and her colleagues experience to each project.

Social Media Q and A, Episode 29: How can I network with other businesses online?

Welcome to episode 29 of “Social Media Q&A”!

This week’s video is about online networking.  We will talk about some tips and ways you can network your business online.

If you miss any of the episodes, they can be found on my YouTube channel.  If you are one of my email subscribers, you will get the episode before anyone else via email (so if you want to get it first, just subscribe for my “50 Social Media Tips” piece on the right side of my site or below this post).

Remember, every Tuesday, I will have my Social Media Q&A logo pinned on my Facebook page and is open for you to post your questions!  Each week I will answer a different question.

So without further ado, I present episode 29 of Social Media Q&A

http://memarketingservices.com://youtu.be/JQKkT-ByB4c

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