Social media marketing is changing. The way you post, what you post, who you target – the who, what, when, wheres – it’s all changing. If you’re not adapting how you use social media to market your business, you’re going to fail. And fail bad. In the past year, here’s what we’ve seen: […]
I’m going start with a statement you may not agree with – your success when using social media for your business is not always going to translate into dollars and cents. Yes, your return on your social media marketing will not always be money. Let that sink in. If you think you are […]
I get bombarded with questions about social media all the time. In Walmart. The school pick-up line. Church. Social media is what I’m known for. Last month, a good friend of mine in the business did a round-up of the top social media questions she gets asked and posted them on her blog, so […]
About two years ago I wrote a short primer on beginning your Instagram strategy and since then Instagram has taken the world by storm. Today, I present to you and updated version of that post. If you want to read the original, for fun, you can here. Before we get started, let’s look at […]
Whether or not we want to believe it, the holiday season is upon us. We see turkeys and pumpkin pie everywhere we go. The pre-Black Friday sales are going on. Christmas music is starting to filter through our radio stations. Is your business ready? The holiday season is one time of year that it seems […]