For all the bad press Facebook has gotten recently in regards to fake news, Russia, and the removal of advertising options, it’s still one of the first places you need to go to start your social media strategy. So why use Facebook? 79% of American adult...
TRUE STORY: A few months ago I attended a conference (no surprise there). Throughout many of the sessions, many, and I mean MANY social media tools and programs were mentioned. I saw people feverishly jotting down the names, looking up the apps on their iPhones and...
Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when...
Working in social media marketing, there is something new to learn every day. A new algorithm to adjust your strategy to, a new platform to try, or even a new way to distribute your content. It’s important for all business owners, or at least those who run your...
Influencer marketing is one of those buzzwords that has been floating around for a few years but has really gotten hot in the past 12-18 months. Everyone has this innate craving to be known – to be considered an influencer in their industry, whether it be...
