Since the emergence of social media, marketers have fantasized about the next big thing to hit the industry. New platforms, features, devices and applications have entered the ring to compete for the attention of marketers. While all have been harnessed for their potential, nothing has peaked the interest of marketers like 360° video and live […]
I have come to the conclusion that there is no such thing as true work/life balance. Anyone who has it figured out or is telling you how to achieve it is feeding you nothing but BS. Everyone is uber-busy and as much as we’d like to achieve balance between our work and professional lives, […]
Blogging took a backseat for me in 2016. Now that you’ve picked your jaw up off the ground and recovered from shock that a successful social media professional admitted that she intentionally did not put a priority on blogging, let me explain. Professionally, 2016 was an amazing year. We did a record amount […]
For most of my life, I have dreamed of being a business owner. I grew up in a small town where the single location, “mom and pop” stores were the norm. As a young girl, I went back and forth between wanting to run my own clothing store versus my own book store. Although my […]
It’s never too early to start working on your social media strategy for next year (or next week or next month). Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, […]