In the past month, the media has been in a frenzy over something so simple… IHOP (International House of Pancakes) is changing their name to IHOb (International House of Burgers… Burgers?) Before they revealed the inspiration behind their new name...
Without a doubt, your most powerful marketing tool, hands down, is your business website. And, as you are probably well aware, some websites are designed better than others. Have you ever visited a website and been disappointed? Or worse, tried to visit...
It’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in your chair because you haven’t, it’s okay, it’s not too late. If you have, great! The marketing world is ever-evolving. Ten years ago, social was not a...
Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re unlikely to...
TRUE STORY: A few months ago I attended a conference (no surprise there). Throughout many of the sessions, many, and I mean MANY social media tools and programs were mentioned. I saw people feverishly jotting down the names, looking up the apps on their iPhones and...
