One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. A few years ago Jennifer Hanford and I did a series of 101...
Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to know – and there’s proof to back it up. Earlier in 2016 I...
I’ve been catching up on some business reading as of late, taking a break from re-reading my beloved Outlander series a fourth time. While reading, I came across a new “trend” for 2016 that really made me think “WTH?” from the article, 5 Upcoming Trends That Will...
Even though I hated math throughout my schooling, I love numbers. Mainly numbers relating to stats and analytics. As a subscriber to Advertising Age, I get their marketing fact/stat packs every year and they are full of great insights and numbers as you plan your...
When launching a social media marketing campaign, there are several tips and tactics to remember so your company does not get mixed in with all the rest. Here are a few short and simples ones to get you started… Twitter Twitter is much more demanding than some...
