No social media strategy in place? Do not panic…yet! Hopefully you are prepared for the year to come, but you still have time if not. Although many small businesses start planning their marketing budgets much earlier in the year for the upcoming year, they may or may not have decided whether they should add social […]
Has a “little birdie” told you about the fast-approaching holiday marketing season yet? Several little birdies – via Twitter – are telling me about it. Many small business owners and marketers include Twitter in their marketing arsenals for lead generation, client conversations and sales throughout the year. The holiday season possibly provides organizations with even […]
I always think of the philosophical debate about the tree in the forest when I write about why brands should increase their social media reach. You know the debate: whether a tree falling in the forest makes a sound if no one is there to hear it. As a brand or business, you may be […]
Lead generation is important in any business. Without those leads (or referrals as they are sometimes called) you would have nowhere to start. Leads (referrals) can come from friends and family or a business organization or online. You may have a portion of your clients that found you on their own but at some point […]