Top Tip: Using Marketing Automation Tools

Top Tip: Using Marketing Automation Tools

Many business owners and marketers use marketing automation tools for their lead generation and conversion needs. Dozens of tools currently exist to help businesses generate leads, nurture leads, close leads – and a variety of marketing activities in between. The companies that use these tools report benefits such as increased leads and improved closing rates. […]

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social media impact

Best Practices When Measuring Your Business’ Social Media Impact

Does your organization use social media as part of its overall business development strategy? Not too long ago, simply being active on social media by making connections and engaging with followers seemed sufficient for online growth. The tide has turned though and more organizations are currently using social media in their marketing plans than ever […]

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