Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to know – and there’s proof to back it up. Earlier in 2016 I wrote a post with 16 marketing and social media facts […]
According to Unmetric, Reebok has expanded its presence on Instagram by nearly 170% in the past year, surpassing Nike, Asics, and New Balance. I recently read an article from clickz.com on how athletics brand Reebok is targeting its female audience on Instagram differently from that of Nike, perhaps its largest competitor. Reebok Women’s unique targeting […]
Here are some stats about women entrepreneurs: Women start companies at 1.5 times the average rate in the United States. The absolute number of startups in Crunchbase with at least one female founder has more than quadrupled in the last five years, from 117 in 2009 to 555 in 2014. Women entrepreneurs in the United […]
There’s been a lot of talk about Instagram this past year or two. It’s a platform that is growing fast, much like Pinterest in its early years. Now that users can switch between accounts, it makes life easier to switch between your personal and business accounts. Before we get too much into how you […]
I’ve been catching up on some business reading as of late, taking a break from re-reading my beloved Outlander series a fourth time. While reading, I came across a new “trend” for 2016 that really made me think “WTH?” from the article, 5 Upcoming Trends That Will Change How You Approach Social Media Marketing… […]