Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their businesses (that included business owners as well). So […]
Just figured out how to effectively use Instagram Stories for your business? Oh wait no, you probably just figured out Snapchat. That’s right, Snapchat is slowly on the verge of becoming sooo 2016… Instagram v. Snapchat So what is the big difference? Both platforms offer essentially the same product. While there are […]
When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not […]
Blogging took a backseat for me in 2016. Now that you’ve picked your jaw up off the ground and recovered from shock that a successful social media professional admitted that she intentionally did not put a priority on blogging, let me explain. Professionally, 2016 was an amazing year. We did a record amount […]
The holiday season is upon us and if you haven’t started to see any holiday marketing campaigns yet, well, get ready. This time of year shouldn’t stress you out. It can be such a fun time to be in business. Many businesses, such as retail, depend heavily on the holiday season that runs mid-November through […]