Your Business Needs a Social Media Marketing Strategy Right Now

Your Business Needs a Social Media Marketing Strategy Right Now

Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their businesses (that included business owners as well). So […]

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Making Facebook Advertising Work for Your Business

Making Facebook Advertising Work for Your Business

At this year’s Southern C Summit, I had the honor of leading a pre-conference workshop on Facebook advertising. I was blessed to have 15 fabulous ladies sign up for this session and we had a fun time digging into Facebook ads.   Why should businesses invest in Facebook advertising? According to Buffer, “91% of marketers […]

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8 Common Social Media Marketing Mistakes & What to Do About Them

8 Common Social Media Marketing Mistakes & What to Do About Them

When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key.   The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not […]

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Preparing Your Social Media Strategy for 2017

Preparing Your Social Media Strategy for 2017

It’s never too early to start working on your social media strategy for next year (or next week or next month).   Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, […]

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