“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly I came across the above quote and thought it to be a great illustration of how social media has molded itself into a business’ marketing strategy. Yes, social media is taking […]
Pinterest is for yourself, not your selfie. When I attended this year’s Southern C Summit, I had the privilege of hearing Nikki Bazzani from Pinterest present. It was great to be in the room with someone who could give answers from the source. Her presentation was about the art and science of Pinterest, and […]
When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. The world of social media marketing is gigantic. With numerous platforms to choose from, conflicting advice and strategies floating around, it’s not […]
Since the emergence of social media, marketers have fantasized about the next big thing to hit the industry. New platforms, features, devices and applications have entered the ring to compete for the attention of marketers. While all have been harnessed for their potential, nothing has peaked the interest of marketers like 360° video and live […]
Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity. As I mentioned in a post from earlier this year, content marketing […]