Social media marketing is changing. The way you post, what you post, who you target – the who, what, when, wheres – it’s all changing. If you’re not adapting how you use social media to market your business, you’re going to fail. And fail bad....
About two years ago I wrote a short primer on beginning your Instagram strategy and since then Instagram has taken the world by storm. Today, I present to you and updated version of that post. If you want to read the original, for fun, you can here. Before we...
Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re unlikely to...
Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their...
If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to...
