If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into loyal fans and one […]
Pinterest is for yourself, not your selfie. When I attended this year’s Southern C Summit, I had the privilege of hearing Nikki Bazzani from Pinterest present. It was great to be in the room with someone who could give answers from the source. Her presentation was about the art and science of Pinterest, and […]
Here is one marketing stat that will may (or may not) surprise you… “According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.” Yep. Cited in the Washington Post this summer, most people share […]
Lately content strategies seem to be everywhere. I have clients adding them to their social marketing plans and I’m working a project based around content analysis. Let me tell you now – if you are not actively and regularly creating fresh content – and I’m not talking about social media posts – you and […]
There’s been a lot of talk about Instagram this past year or two. It’s a platform that is growing fast, much like Pinterest in its early years. Now that users can switch between accounts, it makes life easier to switch between your personal and business accounts. Before we get too much into how you […]