If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into loyal fans and one […]
Blogging took a backseat for me in 2016. Now that you’ve picked your jaw up off the ground and recovered from shock that a successful social media professional admitted that she intentionally did not put a priority on blogging, let me explain. Professionally, 2016 was an amazing year. We did a record amount […]
Here is one marketing stat that will may (or may not) surprise you… “According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.” Yep. Cited in the Washington Post this summer, most people share […]
Lately content strategies seem to be everywhere. I have clients adding them to their social marketing plans and I’m working a project based around content analysis. Let me tell you now – if you are not actively and regularly creating fresh content – and I’m not talking about social media posts – you and […]
Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to know – and there’s proof to back it up. Earlier in 2016 I wrote a post with 16 marketing and social media facts […]