Whether or not we want to believe it, the holiday season is upon us. We see turkeys and pumpkin pie everywhere we go. The pre-Black Friday sales are going on. Christmas music is starting to filter through our radio stations. Is your business ready? The holiday season...
Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re unlikely to...
Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their...
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly I came across the above quote and thought it to be a great illustration of how social media has molded itself into a business’...
At this year’s Southern C Summit, I had the honor of leading a pre-conference workshop on Facebook advertising. I was blessed to have 15 fabulous ladies sign up for this session and we had a fun time digging into Facebook ads. Why should businesses invest in...
