Here is one marketing stat that will may (or may not) surprise you…
“According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.”
Yep. Cited in the Washington Post this summer, most people share articles without ever reading them. I do it. I know you do it.
Did you read this before you shared it? This post is a test to see if anyone is actually reading…
Comment below and let me know if you read before you share (it’s okay to admit if you don’t).
This itty bitty post was inspired by Mark Schaefer’s post, Why it’s a very good sign that people don’t read your content.
I totally do.
I at least skim the article so I’m not totally as to what I’m sharing.
I read this one at least : )
I knew you would 🙂 Thank you for reading it!!
I read this, too! 🙂
Thanks Robin!!
Of course I read it. It’s from you. Your posts are always worth reading. 🙂
Aww, thanks Marie 🙂
Yep, I read this one. But I’m as guilty as everyone else.
We all are David!
Yes, I read it before I shared it 🙂 And although I don’t always read what I share, I do skim to be sure I’m comfortable with sharing.
HAHA! I read first.
Sometimes… 😉
I always read before sharing a link, otherwise you are guilty of regurgitating headlines and not the content itself. Meaning, what you are actually sharing by not reading first in order to fully grasp an understanding, is essentially like lying.
To me, what I share is an extension of my thoughts and ideals. I want to know what the content includes before sending it out there. Almost like think before you speak, words spoken or written are no different.
I read it, but admit there are times that the statement in a tweet causes me to share it…even without clicking on the link or reading the article
Yes, I read it. I’ll admit that from time-to-time, I’ve not read a story through entirely. But without clicking? Nope.
Yep, read this and was not surprised at all about the results that that study reports
Read it. 🙂