Study: Most People Share Links Without Reading Them

Here is one marketing stat that will may (or may not) surprise you…

“According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.”

Yep. Cited in the Washington Post this summer, most people share articles without ever reading them. I do it. I know you do it.

Did you read this before you shared it? This post is a test to see if anyone is actually reading…

Comment below and let me know if you read before you share (it’s okay to admit if you don’t).

This itty bitty post was inspired by Mark Schaefer’s post, Why it’s a very good sign that people don’t read your content.