Study- Most People Share Links Without Reading Them

Study: Most People Share Links Without Reading Them

Here is one marketing stat that will may (or may not) surprise you…


According to a new study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked.”


Yep. Cited in the Washington Post this summer, most people share articles without ever reading them. I do it. I know you do it.


Did you read this before you shared it? This post is a test to see if anyone is actually reading…


Comment below and let me know if you read before you share (it’s okay to admit if you don’t).


This itty bitty post was inspired by Mark Schaefer’s post, Why it’s a very good sign that people don’t read your content.




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Mandy Edwards

Owner/Social Media Strategist at ME Marketing Services
Mandy is the founder of ME Marketing Services, a social marketing company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of over 15+ years covering sales, event planning, local store marketing, advertising and now social media.In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes and Crain's Chicago Business, named to the Statesboro Herald's Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia's top 40 Under 40 Alumni.
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  • Nathan Upchurch

    I totally do.

    • I at least skim the article so I’m not totally as to what I’m sharing.

  • I read this one at least : )

  • I read this, too! 🙂

  • Of course I read it. It’s from you. Your posts are always worth reading. 🙂

  • Yep, I read this one. But I’m as guilty as everyone else.

  • Yes, I read it before I shared it 🙂 And although I don’t always read what I share, I do skim to be sure I’m comfortable with sharing.

  • Susan Branch Smith

    HAHA! I read first.

  • Sometimes… 😉

  • AbblePC

    I always read before sharing a link, otherwise you are guilty of regurgitating headlines and not the content itself. Meaning, what you are actually sharing by not reading first in order to fully grasp an understanding, is essentially like lying.

    To me, what I share is an extension of my thoughts and ideals. I want to know what the content includes before sending it out there. Almost like think before you speak, words spoken or written are no different.

  • I read it, but admit there are times that the statement in a tweet causes me to share it…even without clicking on the link or reading the article

  • Paul Bobnak

    Yes, I read it. I’ll admit that from time-to-time, I’ve not read a story through entirely. But without clicking? Nope.

  • Carlos Méndez

    Yep, read this and was not surprised at all about the results that that study reports

  • Lany Sullivan

    Read it. 🙂