You Ask, We Answer Episode 4: What Social Media Metrics are Important?

Welcome to episode 4 of You Ask, We Answer!

We are taking the most popular – and most asked – questions about social media marketing and answering them each week. You can find these videos posted every Monday on our Facebook page, Instagram account, LinkedIn Company Page, Twitter account, and YouTube Channel. We’ll also send it out each week on our blog.

This week’s question…What social media metrics are important?

Answer… We look first at reach, impressions (eyeballs on content), engagement, and clicks. Those are the most basic. From there we look at click-thru-rates, specific types of engagement, and demographics.

You ask, we answer! Every Monday, we’ll answer some of the most popular questions we are asked, and we’ll give you the answer straight up!

Missed an episode? Watch previous videos below:

• You Ask, We Answer Episode 1: How Many Times Should I Be Posting to Social Media?
• You Ask, We Answer Episode 2: Do I Have to Be on Every Social Media Platform?
• You Ask, We Answer Episode 3: Are Facebook Ads Worth It?