Single-Author Corporate Blogs vs. Multi-Author Corporate Blogs
There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then again, you know who’s responsible for the failure. But if you have multiple authors, how would you really know?
Which strategy is more beneficial to a business?
Whether you choose to use a single-author for your blog or a team of authors will depend on you’re your personal preferences. Ask yourself what your goals are with your blog. Evaluate what resources are available to your business in creating your blog. Consider the type of blog voice that you would like to use to reach your readers. To choose which method of blogging would work best for your business, you’ll want to compare the pros and cons of both the single-author and multi-author blog types, as well as asking yourself a few more questions.
Some questions to consider include:
- Are you looking to create a personal feel and touch, the type of touch and connection that is found through a single-author, or would you like to create multiple authoritative voices, making your site authoritative in a different way?
- Would you like multiple experts or one jack-of-all-trades? Ask the expert or ask the experts?
Once you’ve answered these questions for yourself and your business and evaluated the pros and cons between the two different author types, take your time deciding. Do some careful research and consideration before choosing which method would be the most beneficial to you and your business.
Pros of Single-Author Blogs
- It is often times easier for a single-author blog to develop more of a personal connection with readers.
- If readers like the blogger and the blogger’s messages, the reader begins to trust the blogger.
- A successful single-author blog will have a more unified voice; a voice that is able to speak to the blogs readers as well as a voice that is able to speak for the blogs company.
- If the blog succeeds or fails, you’ll know why, which provides motivation for the single-author to not fail.
Cons of Single-Author Blogs
- There is only so much time in the day and if your blog author has other responsibilities to do, they may not always have time to post on a regular, consistent basis.
- Your single-blog author may be a jack-of-all-trades, but they’re probably not an expert on everything. This is something to take into consideration, depending upon the content that you would like to provide and the voice that you’re aiming for.
Pros of Multi-Author Blogs
- With a multi-author blog, you have a team of authoritative experts. Each author may have their own niche, which they are an expert in.
- More authors for your blog means more personalities and more voices for your blogs readers to connect to. Some readers may connect better with one author compared to another author and vice versa.
- More authors to write for your blog means that you do not have the worry of keeping up with content production. With so many writers on board, you’re guaranteed a steady flow of consistent content.
Cons of Multi-Author Blogs
- It might be harder to create the type of connection that readers may feel from a single-author blog. There will still be a connection, but a different connection. More like, Cousin Joe, compared to Uncle Jim.
- You may have difficulty finding competent writers for your blog. You’ll have to evaluate, interview, etc. Many business owners have a hard time finding writers for their blogs who are not only able to speak authoritatively, but who are also able to connect with readers.
- If your blog is not successful, you may have a hard time pinpointing why with so many writers onboard.
As you can see, there are many pros and cons to take into consideration. When you make your final decision, you really want your blog to stand out from the crowd and it all boils down to what is right for you and your business.