Searching For Blog Post Ideas Can Be Frustrating. These May Be Useful…
I have yet to talk to a single business blogger who always has the perfect topic every time they sit down to write a blog post. And, as for those who claim they never have this challenge, I have a hard time believing them. As for me, I will be honest in saying I have blog post ideas all the time, and I’m sure you do as well. So let me step back and say it’s not necessarily having a “lack” of good blog post ideas that’s the issue at hand. Rather, it’s more about being unable to come up with blog post ideas that are timely, relevant, and valuable to your audience.
I’m personally a firm believer in keeping business blogs professional. When most people start searching online for a company with which they want to conduct business, it’s the company’s website and blog that often provide these potential clients with their first impressions. And you know what they say about first impressions, right?
We often hear about the importance of being ourselves when blogging. We want to attract people who want to do business with us, just as we are. We want to be authoritative in our niche, but we also want to engage and have conversations with others through our blog posts. Sometimes it might seem impossible for businesses to maintain a professional tone with their blog posts while still being themselves. I can attest to the fact that it’s no easy feat. Luckily, it’s not impossible either.
Are you stuck for blog post ideas? If so, these are a couple which may be useful for you…
Have a brainstorming session with a current client or clients
Hopefully, you have taken steps to “wow” your current clients, and they’ll be glad to contribute their opinions about doing business with you. Take some time to brainstorm with your current client(s), and ask questions that will help you both.
Questions such as the following should help you come up with relevant blog post ideas:
- What was it that “tipped the scales” for them when choosing you over your competitors?
- What things would they change about your current client/vendor relationship?
- What would they say to others about your company?
- What other services would they like for you to offer?
Afterwards, you can incorporate their answers into your future blog posts. You won’t need to mention their names or connect your business to any of the information you obtain from these brainstorming sessions. Instead, you’re obtaining this information for the purpose of finding solid topics you can readily discuss through blog posts.
Create on-topic lists
One of the most popular blog post ideas for businesses is the simple list. Your readers like lists because they’re easy to read and absorb. Bloggers like list posts because they’re easy and quick to put together, which is especially helpful when they’re rushed for time.
When creating list posts, it’s important that they contain industry-specific content. This ensures they hold value for your current and potential clients. Don’t hesitate to be creative and have a little fun with them, too.
I found the following list blog post ideas on Kristi Hines’ Kikolani site:
- Other blogs you read and/or recommend within your industry
- “Must-watch” YouTube Videos
- Favorite books within your industry
The possibilities are endless!
Over to you
Sure, there are already hundreds of ideas for blog posts on the Internet, but many of those blog post ideas have become redundant. Hence the frustration. Are the ideas I’ve provided above any different than the rest? Maybe, maybe not. Sometimes, all you need is a spark of inspiration to give you the confidence you need to start writing.
So, are you ready to sit down and pound out that blog post? Which blog post ideas work well for you?