Pinterest: The Hidden Gem of Social Media Marketing
Social media has become an essential component of any successful marketing strategy. With billions of active users, platforms like Facebook, Twitter, and Instagram offer businesses a unique opportunity to reach and engage with their target audience. However, despite its growing popularity, there is one platform that often gets overlooked: Pinterest.
Pinterest is a visual discovery and bookmarking platform that allows users to save and discover ideas for various aspects of their life, including fashion, food, home decor, and more. With over 433 million monthly active users, Pinterest offers businesses a huge opportunity to reach a highly engaged audience.
Unlike other social media platforms where users may quickly scroll through their feed, Pinterest users spend an average of 14 minutes each day browsing and exploring the platform. This provides businesses with the opportunity to capture their attention and drive engagement. Here are some other stats to know:
- 60% log on to just view pictures.
84% of users consult the site when making purchasing decisions.
85% of users use Pinterest to plan new projects.
55% of users are looking for products.
93% of users are planning future purchases on Pinterest.
Another benefit of Pinterest is its ability to drive high-quality traffic to a business’s website. Unlike other social media platforms where users may only spend a few seconds on a post, Pinterest users are more likely to spend significant time on a website and explore different pages. This can lead to increased engagement, higher conversion rates, and ultimately, more sales. For example, Pinterest stats show that video views have increased by 200% over the past year and 55% of Pinterest users use the platform with the intent to shop and buy, generating direct sales for most marketers. Here are some more stats to know:
61% of Pinterest users have purchased something in response to a sponsored pin.
Pinterest refers 33% more traffic to e-commerce sites than Facebook.
87% of Pinterest users have purchased something they discovered there.
78% of users find branded content useful.
- 80% of weekly Pinners have discovered a new brand or product on Pinterest.
In addition to these benefits, Pinterest also offers a number of marketing tools and features that can help businesses reach and engage with their target audience. For example, businesses can create promoted pins, which are pins that appear in users’ search results and homefeeds, and can drive increased visibility and engagement. Or you can post videos or Stories!
In conclusion, Pinterest is a powerful platform that offers businesses a unique opportunity to reach and engage with their target audience. With its highly engaged user base, ability to drive high-quality traffic, and marketing tools, Pinterest is a valuable asset for any marketing strategy. Whether you’re looking to increase your brand awareness, drive traffic to your website, or drive sales, Pinterest is a platform worth exploring.