Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution. Who we let influence us, both professionally and personally, says a lot about who we are. Are you […]
According to Unmetric, Reebok has expanded its presence on Instagram by nearly 170% in the past year, surpassing Nike, Asics, and New Balance. I recently read an article from clickz.com on how athletics brand Reebok is targeting its female audience on Instagram differently from that of Nike, perhaps its largest competitor. Reebok Women’s unique targeting […]
If I had $1 for every opportunity I had to pass on or get turned down for because I don’t have a bazillion people on my mailing list, I’d be rich. I’m going to lay it out there – email subscriber list minimums totally suck. Let me explain before anything gets burned down. […]
in·spi·ra·tion noun the process of being mentally stimulated to do or feel something, especially to do something creative. Okay, so I know this isn’t your normal social media business post and it could be considered fluff. But I don’t care. Lately I’ve been doing work for a client and his non-profit. They incorporate inspiration […]
With Thanksgiving behind us and the holidays upon us, many marketers have begun setting their sights on the opportunities of a New Year. If you haven’t put a 2015 marketing strategy in place already, then you still have time. One area in which your business might seriously consider making a top priority for 2015 is […]