May 19, 2021April 30, 2021 by Mackenzie Marsh

Marketing Trends to Watch for in Q3 and Q4 2021

As the marketing world continues to shift more and more, we should always be ready to adjust. Here are four marketing trends to improve your marketing strategy during 2021.

Brand Accountability

Coming out of a year like 2020, how brands handle their marketing going forward can make or break their business. Consumers are looking for marketing campaigns to follow along with the theme of dove’s real beauty campaign. The pressure is on for brands to showcase their accountability in areas such as race, body positivity, and employee culture.

Multi-Channel Marketing

The more a consumer sees a product or service the more inclined they are to purchase it. Multi-channel marketing helps increase these odds even more. This can be done on social media by pushing marketing on multiple platforms such as Instagram, Tiktok, and Pinterest. As a result, consumers will feel inclined to not only follow your account but make a purchase as well. Another way to incorporate multi-channel marketing is to utilize influencers as well. Having influencers market your business on their different platforms will help show their followers that they truly are devoted to your brand.

Visual Marketing

Whether its photos, videos, graphics, reels, infographics, or memes that will show your customers visuals in marketing. Even if it might not be applicable to post a photo, apps such as Canva can help you simply put your words into a graphic. This small step can make all the difference in drawing someone in through marketing.

Personalization

Consumers love when things are about them or relate to them. The reason we’ve seen TikTok succeed so well is because the algorithm is generated by what a consumer likes, they want their advertising the same way. Social media apps make it easy as you can select different demographics and essentially advertise to your specific target audience.

Amazon is another company that has jumped on the personalization bandwagon. By creating personalized pages and recommending products they have since increased their sales as a result.