Today, a fellow colleague of mine in Kim Garst’s Inner Circle Coaching Group is sharing with us things about your subscriber list! Enjoy!
Your Money Is In Your List!
You’ve probably have heard the saying: “the money is in the list”, well – it’s true. It is in your list. And it’s a frustration that a client brought to her mentoring call this week. She was all flustered because she keeps hearing that to do any good, you’ve just got to have a BIG list.
What I believe is more important is that you have a responsive list!
What’s the point of having a list of ten or thousands if no-one is opening your emails, let alone buying from you. Wouldn’t it be better to have a smaller list, filled with clients who can’t wait to open your emails and read what you have to say. Who look forward to your latest product or service launch, and are happy to purchase from you.
No I’m not saying that you stay with a small list, you do want to continue to build it, but build it strategically. The way you can do this is by being very clear on your strategy around building your list. If you have a clear strategy, you build quality rather than a quantity.
Your first strategy is to be very clear on who your ideal clients are. The clearer you can be about this, the better understanding you will have around what you can share with them. If you’ve worked through our e-book on ‘Identifying Your Ideal Clients’, you will be clear on who these people are. Take time to really understand what their concerns, challenges and dreams are. Develop your avatar about these clients and have it somewhere you can see it regularly to remind you about them.
Your second strategy is developing a relationship with your clients through the content you provide. When writing, make sure you are conversational. This isn’t the time to become a bureaucratic writer!
A tip to remember is when writing articles or emails imagine that you are sitting across the table having a coffee with your ideal client. Have a conversation with them, use conversation tones and make it easy for them to get to know you.
For those of us who aren’t natural writers, it does take time to get use to writing in this style. I know for me it took a while to write more conversational, as having a Defence Force background my style was very militant and rigid. Even now after many, many years I still find I’m learning from each article I write.
The final strategy is to be aware of how you position yourself. You want your clients to see you as a leader within the marketplace. To see you as someone who is willing to take a stand on what you believe in and inspire others. Someone who is willing to tell your story to connect with your clients.
Think about the e-newsletters you currently open and read, what makes you want to open those particular emails? My guess is that it has less to do with the instructional information, but more to do with the individual person and how you see them…
Now you’ve got a strategy to follow, what are some of the tactics you’ve used to build your list?
About your author: Deb Pilgrim is a serial entrepreneur, and after running successful businesses she is now supporting others to develop their own successful, thriving businesses. If you would like to find out more about Deb Pilgrim visit her website www.debpilgrim.com or facebook page www.facebook.com/debpilgrimbiz
Awesome article! You are so right…it’s the relationship that you build with your list that makes all the difference!
Great information to help me get my list in better organization.
what that list thing again ? LOL I am sick that I just started to build a list but I’m excited that it’s growing at a nice rate! I have to get a great facebook opt-in like some people I know.. and it will be off to the races..;)
Great advice to study why you respond to newsletters. That helps us understand better how we can approach others in our writing.
This is something I have to work a little harder at.
Thanks for the information ladies! I need to get to work on doing this
Great article! It’s quality, not quantity that counts! There are some newsletter that I don’t bother to even open and I need to take the time to unsub but I just keep waiting fro that one topic that might hook me. I guess it’s the newsletter version of ‘What Not to Wear’? — maybe I’m learning “What Not to Write’!
Thanks for sharing this great information.
This is great; I have been working on my list for a time now, but I am still learning and especially about how to be more and more conversational; thanks for the great tips!
Thanks for the list building tips, Deb…I need to be more consistent at promoting my free offer to grow my list.
Thanks, Deb for the great tips. I will be certainly bookmarking this post. I appreciate you, Mandy as well 🙂
Thank you everyone for your great comments, and thanks Mandy for having me as your guest blogger – very honoured! Glad the article has been of use! YES – quality NOT quantity.
Excellent post and tips from Deb! I am going to put those strategies to work!
Great info, I am working on testing this set up at the moment. Thanks for the great info.
Being making little changes as I’m honing in on some specifics for my biz. Thanks for sharing this strategy.
Great article. Loved all the points and especially the one where we want our clients to see us as leaders.
Wonderful post! Certainly agree that the relationship building is the key to success both online and off! Thanks so much for sharing.
I’ll take Quality over Quantity any day! A responsive list is always better than a list that could care less about your list. Awesome post!
Great tips for list building. Thank you for sharing.
I love when I get responses to my newsletter…means I really connected with them and that is what it is all about! Thanks!
Great points. I’m trying to develop the conversational writing style and it’s so difficult. I’m very blunt and to the point more like a professor and have to work at the other style.
Excellent article! Thank you!
I had begun to notice my blogs were too informational. I am a fun quick witted person who makes friends easily because of it. However I am not writing this way. I like the idea of ‘the person sitting across from you’…Thanks!
aww I could kick myself for just starting my list.. I wonder how big a list I would have after 10 years.:(( oh well live and learn lol) at least 65k as that’s how many membership to tangowire i’ve sold in that time.. cries again.. lol
Excellent article and information! THank you!
Excellent article!! Wish more folks would understand that quality over quantity is much more important:)
Yes!! Quality is so much more important!