Guest Post: Build a Loyal Audience with These 5 Types of Blog Posts

Today, I am turning my blog over to a dear friend, Cendrine Marrouat.  Cendrine is a freelance journalist, reviewer, blogger, published author and translator living in Canada.   I connected with her through one of my social media groups on Facebook.  Please enjoy this awesome guest post!

Guest Post: Build a Loyal Audience with These 5 Types of Blog Posts

When new bloggers ask me for tips to build a loyal following with their blogs, I always answer with this: “Imagine visiting your own blog as a reader. What would you expect to find?”

You do not need super powers to keep visitors coming back to your blog. You just have to provide content that is both fun and interesting to read — and share.

Variety is the spice of life, right? Here are five types of posts that will turn your blog into a winner.

Inspirational Stories

People love when bloggers share their own experiences and how they have overcome challenges in their fields. These stories create a lot of engagement, because readers can easily relate to them. Further, they give your blog a unique twist.

With that said, inspirational stories should be short and only used occasionally. You do not want visitors to think you are trying to toot your own horns.


One of the most important rules to build a loyal audience is to be aware of what people expect to find on your blog.

Polls are really useful when it comes to testing the pulse of your readers and getting to know them better. They are easy to run and will definitely increase engagement.

I have used PollDaddy ( for a while and really like it. SurveyMonkey and Google Docs also are good options.


There is always something newsworthy happening in your niche. Whether it is a contest, product release or giveaway, use your blog to tell the world about it.

Not sure how to get started? Subscribe to Google Alerts and Topsy to receive relevant news around the keywords and topics of your choice. You can also try Twitter Search and press release services like PRLog or PRWeb.


People love list posts. They are easy to write and fun for people to read for several reasons:

  • They can be about anything relevant to your topics: quotes, questions, jokes, phrases, tips, etc.
  • They usually feature attention-grabbing headlines
  • They are skimmable and save readers precious time
  • They work as great resources that visitors can bookmark for future reference

List posts are among the most-read and shared articles you will find. You can even use them to shine the spotlight on old articles in your blog.


Tutorials are interactive step-by-step sessions that help people learn specific skills. They can be delivered through videos and slideshows, and/or in written form with pictures.

The great thing about tutorials is that they give you a real opportunity to establish yourself as an expert in your niche. And they are also interaction magnets.

For more information on tutorials, you can read this great post.



The tips in this article are adapted from Cendrine Marrouat’s The Little Big eBook on Blogging: 40 Traffic Generation Tips (


About Cendrine Marrouat
Cendrine Marrouat is a journalist, reviewer, blogger and author with nine years of experience in the freelance industry. Her articles have appeared in a number of websites and blogs, including and Digital Journal. She is also the founder of Creative Ramblings, a social media blog with a specific focus on entrepreneurs and independent artists.

For more information on Cendrine, visit You can also follow her on Facebook, Google+ and Twitter (@cendrinemedia).


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Mandy Edwards

Owner/Social Media Strategist at ME Marketing Services
Mandy is the founder of ME Marketing Services, a social marketing company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of over 15+ years covering sales, event planning, local store marketing, advertising and now social media.In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes and Crain's Chicago Business, named to the Statesboro Herald's Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia's top 40 Under 40 Alumni.
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  • This is great to know! I knew that it helped because I’ve always used guest bloggers because writing is not my strength! These are great tips Mandy Thanks for sharing them.;)

  • Thank you for stopping by, Marie! I absolutely agree!

  • Nicely done, Cendrine. Lots of good ideas here for people struggling with types of blog posts to rotate. Mandy, very nice of you to give Cendrine this forum to Spread the Word!

  • This is a great post and I will take a lot away from it. I love writing blog posts but must make more time to keep my own going. Thanks for sharing

  • Great information. It’s so important to be able to connect in a variety of ways. With a diversity of blog posts, you’ll certain be more effective in getting the message out and attracting more readers.

  • Love the info! I think I add a bit of each, but it does make sense to be a little more structured! thanks and great job today!

  • Great tips! Definitely going to use your suggested content categories! Thanks!

    • Great post! Thank you for sharing your tips with us. Have a wonderful day 🙂

  • These are great ideas, Mandy. I am keeping them as a point of reference for future use. Thanks!
    The LEARNED Preneur @ NormaDoiron.Net

  • Cendrine – what is a “Live Post?”

    • Hello Rhonda. I am not really sure what you mean by “Live Post”.

  • Sue

    These are really good points…and makes a lot of sense. Definitely will be using them as I work on my blogs…will help me get past “brain freeze” .. Thanks for sharing!!

  • I love the variety of types of posts that Cendrine suggests! I am going to use this to put a little bit more “spice” into my blog! Thank you!

    • Glad you found my article useful! You will find tons of more tips in the eBook! 😉

  • This is a very interesting article! Thanks for sharing.

  • Alexandra McAllister

    Great tips! I especially like the “list posts!” It’s given me something to work on for my next blog post! Thanks Cendrine & Mandy!

  • What a helpful post, especially when faced with an empty screen (and even less inspiration)! I think I’ll put it on my bulletin board (virtual and true cork).

  • Very helpful information. Thanks for sharing. Will pass on.

  • Thank you for sharing this information. This is definitely helpful for those who need help with determining how to blog. Great post!

    • I had no idea about Google alerts. Great article, great approach. Thank you.

      • I love google alerts! Great way to keep up on things.

      • I am glad my article helped you discover a new tool! The eBook has tons of resources like that. 😉

  • Great information! Love the idea of guest blogging and am going to start implementing it shortly!! Thanks for the reinforcement 🙂

  • Thank you for this great information. Lots of great ideas to use.

  • Great and timely post! I am looking to add guest posts, from others in the personal development professionals as a component on my blog in a month or so. Great post, thanks 🙂

  • Great information here. These are great tips to utilize.

  • great post! thanks for all the information–this weeks blog I would say mine was inspirational

  • Great post! I too have found that when it comes to blog posts, people really like lists and/or bullet points….helps a reader to really grasp what’s important! Thanks so much for sharing!

    • Yes, people like to skim content a lot! I talk about that in the eBook, as well. It is so important!

  • Great list! Its nice to see the different post options listed clearly 🙂

  • Great tips! I need to get better with blogging real quick!

  • Thanks, Mandy, for having Cendrine adorn your blog today as your guest author — wonderful post!

    “Mixing it up” on your blog by doing a variety of different kinds of posts will keep your content from becoming stale. Everyone loves a list post and I’m no exception!

    I believe building a community of loyal blog readers means putting your “creativity” cap on and spicing things up a bit. 😉

  • Marie Leslie

    Great ideas. I think I’ve used nearly all of them, just never gave them names before. It’s great to have a variety of styles since not every reader will like every type of post.

  • Great post. I post content on my blog daily, so resources for creativity and maximum impact are always appreciated

  • Wonderful ideas! Cendrine did an amazing job of sharing her wisdom and knowledge. Thanks!

  • Great post and reminders of some great ways to connect effectively!

  • Im grateful for the blog article.Thanks Again. Really Cool.

  • great post thank you for the interesting information

  • I do trust all of the ideas you’ve introduced on your post. They are very convincing and can definitely work. Still, the posts are very brief for beginners. May just you please prolong them a bit from subsequent time? Thanks for the post.

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