Should I Hold a Giveaway on Social Media?
Chances are you have seen or entered a giveaway on a social media platform. People share the prizes on their social media platforms, like the content and tag their friends in hopes of winning a product.
Is this an effective marketing tactic? Short answer yes.
Customers get excited about the opportunity to win something, whether it is big or small. For your brand, this can help you stand out from the rest of your competitors and create engagement with your followers.
Depending on the brand and the products or services they offer, the giveaway prizes will vary. Like other marketing tactics, this can be specifically tailored to fit the individual needs of your brand or organization.
Why should I do a giveaway?
Hosting a giveaway on your social media account will help create brand awareness. The public has more chances now to see your product or service on social media because people are sharing your content and tagging their friends under the giveaway.
The giveaway has created a new way for people to discover and interact with your brand. According to the social media algorithms, the comments, shares and likes your content receives increases the likelihood of your content being seen and understood by your audience.
How should I set up my giveaway?
Depending on the goals for your social media giveaway, you can make decisions for how to host your social media giveaway.
Before launching your social media giveaway, you need to establish guidelines.
- What is your budget?
- Do you want to partner with any other brands?
- What will your giveaway include?
- Who is your target audience?
- Check the contest rules for the platform your giveaway will be hosted on*.
*Note, that even though everyone does it, you cannot require someone to share a post on Facebook as a means of entry. This is a violation of Facebook Terms of Service.
After establishing these guidelines, you will be ready to host your first social media giveaway.