Connecting with Others on Social Media in 2020

One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers.

Over the years, we have done a series of 101 posts on the subject of connecting. In this post we’ve compiled and updated them, giving you a list of great tips to use when making new connections on all of the major social media platforms.

Facebook

With over 1 billion people there, Facebook, of course, is the largest social network. You will have many connection opportunities that span the globe. Here are some tips to keep in mind.

When Connecting Personally…

• When connecting with someone on a personal level, make sure you know them. I know this sounds silly, but it’s true! I get friend requests from people all the time that I have NO clue who they are…even if we live in the same town. For me, I have to be able to place how I know them – an online group, a conference, school, church, etc. If I can’t, then sorry, we won’t be connecting today.
• See who your mutual friends are. There are some that I do know but do not agree with who they associate themselves with. People will not admit it openly, but everyone gets judged by the company they keep.
• Be careful of fake profiles. Some people are posing as your friends and sending friend requests. If you get a request from someone you are already friends with, be wary – and then contact the friend to alert them they have been spoofed.

When Connecting Professionally…

• I reiterate points 1 & 2 from above – since there are over one billion people on Facebook, for your safety make sure you truly know them.
• If you connect with someone, do not invite them to every.single.page you manage. Same goes for events. There are those out there who connect only to spam you with “Like this page” or “Like that page”. That’s screaming a one-way relationship. Also, if you are a page manager, do not immediately send a “like my page” request within 3-5 minutes of becoming friends.
• If your competition is wanting to connect, it’s okay, but be forewarned. I always joke to keep your enemies close, but your competition closer. Yes, it may seem like a good idea to accept your competition’s request to connect, but unless you’ve activated some really detailed privacy setting, they will get to see what you are doing. You may see it as showing what all you can do, but they will see it as things they need to do better or one-up.

Instagram

When Instagram was created by Kevin Systrom and Mike Krieger and launched in October of 2010, the service brought a whole new meaning to online sharing. Instagram, as you know, is known for its photo and video sharing (and selfies and pictures of your dinner plates). There are many ways to connect with the millions now using this network.

Instagram is a great social media platform that provides people from all over the world to share their personal photos with friends and family, and it is a great place for users with common interests to connect and come together to share and discuss content. Here are 4 main ways to connect –

Connect through Photographs

You’ve heard the old saying: “a picture is worth a thousand words.” And that’s absolutely true.  It is easy to connect with others by capturing the world from your viewpoint. Images allow us to connect with one another on a different platform simply by displaying a message to one another. Whether the message be about your experience at a concert or your favorite food, Instagram allows for others to discover and understand the world through photographs.

Connect through Exploring

One of the easiest ways to connect with others on Instagram is on the ‘Explore’ tab. This allows you to venture out and view images you may not see on your normal feed. While also providing different content, exploring can connect you to other users. The great thing about the explore tab is that it is constantly changing. It updates the most popular pictures every few minutes, allowing us to connect to even more people.

Connect through Hashtags

If you are looking to connect with new Instagram users, adding a hashtag to the picture you upload is a great way to do so. Displaying a specific hashtag connects you with more like-minded people. This feature allows you to share your photo to a wider audience who probably would not have seen the photo without it. If you are at an event, use that event’s hashtag to connect with others there.

Connect through Stories & Live

Now that Instagram has Instagram Stories, you can tell a story while being authentic. People will see the real you. If your account is public, anyone following you can see these and some may just pop up in the ‘Explore’ tab. And much like Facebook’s Live option, you can go live on Instagram as well and connect live to people.

Twitter

I opened my first Twitter account in the fall of 2010 for the intent purpose of following University of Georgia football. Never in a million years did I think I could actually make friends and connect with businesses. It’s now my favorite social media platform to use for business. It’s the platform I’ve gotten the most clients from too.

Over the years, I have written on Twitter following – 8 Reasons I Won’t Follow You on Twitter and 8 More Reasons I Won’t Follow You on Twitter – that really touched on some general, cosmetic points. However, here are some deeper connecting tips for Twitter that will make you a more seasoned and polished Twitter user.

Connect with like-minded people.

In any business, reputation management is very important. People will look and judge you on who you are surrounded by. By following like-minded people, you will find a community you can grow with and learn from.

Tweet people you want to get to know.

Even though that person you want to meet has 100,000 followers, if you don’t tweet them and let them know you are there, they may never find you. I’ve developed relationships on Twitter with people I normally would not have access to simply because I started tweeting (and retweeting) them and started a conversation. Anyone reputable on Twitter will not ignore someone who is trying to strike up a conversation. It may take them a day or so to respond but the serious ones will respond.

Give credit where credit is due.

Did you like a blog article and tweet it? Give the author credit in the tweet. Liked a tweet and agreed with it? Again, credit the author in the tweet. When you credit the author it’s mentioning them and they will take notice. Taking the time to give credit to the original author or the one who shared it on Twitter (you can use “h/t” for “hat tip to”) will show that you care and are purposeful in using Twitter.

LinkedIn

Making connections on LinkedIn will help you realize the power LinkedIn holds as a social platform where professionals interact and engage with others.

First things first, you never have to pay to make connections on LinkedIn. The free version provides you with the same connection and networking abilities as the paid version. Secondly, you do not need to be an “open networker” to connect with anyone you wish, but know that most users prefer to connect with meaning and intent on LinkedIn. Unfortunately, LinkedIn attracts a lot of spammers, but the platform does provide easy ways to report and ban them. If you do not mind occasional spam and want to connect with a large volume of people from all over the world though, you may consider joining open networker groups.

Here are some of the basics to get you started:

Put your best foot forward with your LinkedIn Profile

• Your profile gives people their first impressions of you so make it count!
• Make sure your profile is complete and current with a professional picture, employment information and relevant qualifications.
• Always be honest with the information you provide, especially if you are seeking employment or potential clients.

Where to find your connections on LinkedIn

• One of the first places to find new connections is on LinkedIn’s home page when you are signed in. There is an entire section called “People You May Know.” Based on information you have filled out for your profile, LinkedIn makes suggestions for you. Do not be too surprised when it shows you people you may not really know.
• You can also find people with whom to connect through the advanced search function. This allows you to search for people by name, company, job title or location.
• Another way to meet people is through joining and participating in LinkedIn groups. People typically join groups in order to network with like-minded people. With a group association, it becomes easy to connect since you most likely have common interests.
• As you connect with people, you become “1st-level” connections with them. You are then able to view their connections; their 1st-level connections are now your 2nd-level connections. You can also see when your 1st-level connections make other new connections. As a result, you now have a larger network and more people with whom you can connect directly.

Mind your manners when connecting on LinkedIn

• When you are ready to connect, make sure you are sending personalized invitations. Introduce yourself when sending invitations to people you have never met, and briefly explain why you would like to connect with them.
• When you accept someone’s invitation to connect or they accept your invitation, it is good practice to respond and thank them personally.
• DO NOT immediately send a new connection a sales pitch to their inbox. It’s unprofessional – and not to mention annoying – and will result in an immediate DISconnection.

When using social networks and connecting, the quality of your own personal experiences depend very much on your own level of involvement. The more time you spend on those platforms and engaging with others, the more connections you’ll make.

Connections make the social world go ‘round. What are some connection tips you would add?

Mandy Edwards is the founder of ME Marketing Services, a marketing company specializing in digital & social media marketing located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of 18+ years. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.