36 Marketing Stats to Help Your Marketing Strategy in 2019

Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the year progresses based on the results you see from your current campaigns.

 

While reading through stats from the past year, these are the ones that stood out as being some of the most interesting.

 

Here are 36 marketing stats to keep in mind this year.

 

Digital Advertising Stats

 

Ad blocking in the US has increased from 15% to 30% since 2014. (Source: Statista)

 

60% of consumers click on mobile ads at least weekly. (Source: Business Wire)

 

Facebook Stats

 

100 million hours of video is viewed daily on Facebook. (Source: Facebook)

 

40% of consumers watch the most video on Facebook. (Source: Sprout Social Index 2018)

 

Instagram Stats

 

Within 10 hours of an Instagram post, users receive 50% of their total comments. (Source: Sprout Social)

 

Instagram posts using at least one hashtag receive 12.6% more engagement than posts excluding them. (Source: Sprout Social)

 

Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. (Source: Sprout Social)

 

7 out of 10 hashtags on Instagram are branded. (Source: Sprout Social)

 

51% of consumers used Instagram regularly, and more than half of those people (30%) like or follow a brand. (Source: Sprout Social Index 2018)

 

Millennial Social Media Stats

 

80% of millennial Pinterest users say that the platform helps them decide what they should buy. (Source: CoSchedule)

 

7 in 10 Gen-Xers are more likely to make purchases from brands they follow on social. (Source: Sprout Social)

 

50% of millennials use the internet to research products before purchasing. (Source: Marketing Sherpa)

 

Twitter Stats

 

Tweets with images are 150% more likely to get Retweets than text-only Tweets. (Source: AdWeek)

 

Twitter is accessed through a mobile device by 82% of its monthly active users. (Source: Sprout Social)

 

Tweets with videos get over six times as many retweets as tweets with photos. (Source: Wochit)

 

Search Marketing Stats

 

90% of searchers haven’t made up their mind about a brand before starting their search. (Source: Status Labs)

 

Local searches lead 50% of all mobile users to visit stores within one day. (Source: Google)

 

Over 51% of smartphone users have discovered a new company or product while searching on their smartphone. (Source: Google)

 

Organic SEO is about 5.66 times better than paid search ads. (Source: New Media Campaigns)

 

70-80% of search engine users are only focusing on the organic results. (Source: MarTech)

 

72% of consumers who did a local search visited a store within five miles. (Source: Wordstream)

 

Social Media Stats

 

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Source: Lyfe Marketing)

 

96% of people talking about companies and brands on social media aren’t actively following those brands. (Source: Lyfe Marketing)

 

Facebook and Instagram are the choice platforms for marketers. (Source: Sprout Social Index 2018)

21% of consumers are more likely to buy from brands they can reach on social. The same percentage would rather message a brand on social media than call customer service. (Source: Sprout Social Index 2018)

 

The top reasons that consumers reach out to brands on social are that they had a question (57%), they had an issue with a product or service (45%) or they wanted to commend a company on their product or service (34%). (Source: Sprout Social Index 2018)

 

Consumers absorb influencer content across the major social networks at a surprisingly low level, between 1-11%, and prefer seeing posts that announce what is happening at a company 3x more than company posts that feature influencers or celebrities. (Source: Sprout Social Index 2018)

 

When asked what their reaction would be if a friend posted about a company, product or service on social media, 61% of consumer respondents said they’d be more likely to research that product/service, compared to 36% if a product or service were mentioned by an influencer or celebrity. (Source: Sprout Social Index 2018)

 

Top factors that impact whether or not a consumer watches a video on social are length of video (61%), caption or description of video (51%) and whether the video is an ad or not (40%). (Source: Sprout Social Index 2018)

 

Over half of consumers (58%) prefer visual-first content on social media, with graphics and images and produced video taking the lead. (Source: Sprout Social Index 2018)

 

Consumers are more like to engage with posts that include discounts or are entertaining. (Source: Sprout Social Index 2018)

 

Consumers are looking for social content that includes discounts and sales (72%), posts that showcase new products and services (60%) and posts that teach them something (59%). (Source: Sprout Social Index 2018)

 

30% of consumers surveyed wanting links to more information from brands on social, and most preferring discounts, sales and educational posts. (Source: Sprout Social Index 2018)

 

Mobile accounts for nearly 80% of time spent on social media networks. (Source: Pew Internet)

 

Other Marketing Stats of Note

 

Emails that display incorrectly on mobile may be deleted within three seconds. (Source: Campaign Monitor)

 

LinkedIn posts with images receive 200% more engagement than text-only posts. (Source: Sprout Social)

 

Which stat surprised you the most?

 

 

Mandy Edwards is the founder of ME Marketing Services, a marketing company specializing in digital & social media marketing located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of 17+ years. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.

Why You Need a Website That Delights Your Audience

Why You Need a Website That Delights Your Audience

Without a doubt, your most powerful marketing tool, hands down, is your business website.

 

And, as you are probably well aware, some websites are designed better than others.

 

Have you ever visited a website and been disappointed? Or worse, tried to visit a website that failed to load within a few seconds?

 

Of course you have. We all have. And, more likely than not, you have probably moved on.

 

Their loss…or maybe it’s your loss.

 

The simple truth is that every business needs a website that wows its visitors.

 

In a nutshell, your business website can either:

  1. Help you stand out from your competitors or
  2. Drive people directly to your competitors.

 

These days, savvy business owners must consider the fact that their audience seeks more than just a place to go online to purchase products and/or services. Instead, they crave a unique and highly visual online experience that entices and delights them.

 

And this is where good website design comes in.

Here are 3 good reasons why you need a business website that “wows” your visitors

1. You only have one chance to make a first impression – so make it count!

Website visitors often decide whether they want to do business with you within a fraction of a second, based on how they perceive your site. They may not even be aware they are judging you.

 

In her article for Design Shack, Carrie Cousins says the following about the importance of visually pleasing website design schemes:

The visuals that will grab the most attention the quickest include a strong image or illustration, sharp contrast or something unusual on the screen, and a phrase or wording that is memorable.

 

The better “first impression” you give, the more likely your visitors are to stay and/or return to your website. Good website design definitely makes a difference when it comes to attracting and retaining potential clients.

2. Your business website is a direct reflection of YOU

Along with that all-important first impression a website gives to its visitors, your website design also gives them an idea (perceived or realistic) of how you conduct business. For example, shoddy web design may inadvertently give your visitors the impression that your products and/or services are also inferior or low quality.

 

On the other hand, a well-designed business website can go a long way towards building trust. And trust is a big factor in sales. An organized website with a strong visual component creates a sense of legitimacy for you and your business.

 

As I mentioned above, your business’ website is also your most powerful marketing tool. Consider a good design as yet another way you can successfully stand out from your competition.

3. Your website is an essential component of your business branding

As well as being a valuable marketing tool, your business website also serves to promote your brand. Brand exposure is valuable for all businesses, of course. However, it’s especially important for new business owners and/or startups that need to establish a positive reputation from the get-go.

What are my options for building the best business website?

Now that you understand why you need a well-designed business website, you are ready for the next step: building one.

 

You’re going to find that there are dozens of website builder platforms and sites currently available.

 

Perhaps you’re strapped for time, or design isn’t your strong suit? Many startups and new entrepreneurs find that it’s easier to hire someone else who has the time and the talent.

 

Unless you personally know or have received a trusted referral for a web designer, consider us to help you with all of your web design needs without breaking the bank.

 

On the other hand, if you are more of a “do-it-yourself” type, you’ll find many affordable options as well.

 

There are some do-it-yourself options for building websites are:

  1. Wix
  2. SquareSpace
  3. GoDaddy

 

Regardless of who designs your business website, these are some of the primary design aspects you should consider when designing your business website:

  • Logo and branding
  • Simple typography that is easy to read
  • Defined color palette
  • Easy user interface tools and elements that work in intuitive ways
  • Navigation that moves users through the site
  • Strong images that showcase your brand
  • Concise and targeted copy
  • Easy to understand calls-to-action
  • Your brand story told in a way that connects with users
  • Modern design techniques and interface

Source: Design Shack

 

Along with a strong design, websites today must be mobile-friendly, aka responsive. Google is now penalizing sites that are not mobile-friendly, which means if you are not and your competitor is, they will rank ahead of you. Site speed is important too. Please be sure to ask anyone working on your website about responsiveness and site speed – any designer worth their money will answer those with no issue.

 

Are you in the process of designing or redesigning your business website? Do you agree that a well-designed website is critical for successful online marketing? I’d love to hear your thoughts. Please feel free to leave a comment below.

 

If you are looking to have a new website rebuilt or are just starting and need one, visit our website design page and contact us to get started!

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