36 Marketing Stats to Help Your Marketing Strategy in 2019

Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the year progresses based on the results you see from your current campaigns.

 

While reading through stats from the past year, these are the ones that stood out as being some of the most interesting.

 

Here are 36 marketing stats to keep in mind this year.

 

Digital Advertising Stats

 

Ad blocking in the US has increased from 15% to 30% since 2014. (Source: Statista)

 

60% of consumers click on mobile ads at least weekly. (Source: Business Wire)

 

Facebook Stats

 

100 million hours of video is viewed daily on Facebook. (Source: Facebook)

 

40% of consumers watch the most video on Facebook. (Source: Sprout Social Index 2018)

 

Instagram Stats

 

Within 10 hours of an Instagram post, users receive 50% of their total comments. (Source: Sprout Social)

 

Instagram posts using at least one hashtag receive 12.6% more engagement than posts excluding them. (Source: Sprout Social)

 

Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. (Source: Sprout Social)

 

7 out of 10 hashtags on Instagram are branded. (Source: Sprout Social)

 

51% of consumers used Instagram regularly, and more than half of those people (30%) like or follow a brand. (Source: Sprout Social Index 2018)

 

Millennial Social Media Stats

 

80% of millennial Pinterest users say that the platform helps them decide what they should buy. (Source: CoSchedule)

 

7 in 10 Gen-Xers are more likely to make purchases from brands they follow on social. (Source: Sprout Social)

 

50% of millennials use the internet to research products before purchasing. (Source: Marketing Sherpa)

 

Twitter Stats

 

Tweets with images are 150% more likely to get Retweets than text-only Tweets. (Source: AdWeek)

 

Twitter is accessed through a mobile device by 82% of its monthly active users. (Source: Sprout Social)

 

Tweets with videos get over six times as many retweets as tweets with photos. (Source: Wochit)

 

Search Marketing Stats

 

90% of searchers haven’t made up their mind about a brand before starting their search. (Source: Status Labs)

 

Local searches lead 50% of all mobile users to visit stores within one day. (Source: Google)

 

Over 51% of smartphone users have discovered a new company or product while searching on their smartphone. (Source: Google)

 

Organic SEO is about 5.66 times better than paid search ads. (Source: New Media Campaigns)

 

70-80% of search engine users are only focusing on the organic results. (Source: MarTech)

 

72% of consumers who did a local search visited a store within five miles. (Source: Wordstream)

 

Social Media Stats

 

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Source: Lyfe Marketing)

 

96% of people talking about companies and brands on social media aren’t actively following those brands. (Source: Lyfe Marketing)

 

Facebook and Instagram are the choice platforms for marketers. (Source: Sprout Social Index 2018)

21% of consumers are more likely to buy from brands they can reach on social. The same percentage would rather message a brand on social media than call customer service. (Source: Sprout Social Index 2018)

 

The top reasons that consumers reach out to brands on social are that they had a question (57%), they had an issue with a product or service (45%) or they wanted to commend a company on their product or service (34%). (Source: Sprout Social Index 2018)

 

Consumers absorb influencer content across the major social networks at a surprisingly low level, between 1-11%, and prefer seeing posts that announce what is happening at a company 3x more than company posts that feature influencers or celebrities. (Source: Sprout Social Index 2018)

 

When asked what their reaction would be if a friend posted about a company, product or service on social media, 61% of consumer respondents said they’d be more likely to research that product/service, compared to 36% if a product or service were mentioned by an influencer or celebrity. (Source: Sprout Social Index 2018)

 

Top factors that impact whether or not a consumer watches a video on social are length of video (61%), caption or description of video (51%) and whether the video is an ad or not (40%). (Source: Sprout Social Index 2018)

 

Over half of consumers (58%) prefer visual-first content on social media, with graphics and images and produced video taking the lead. (Source: Sprout Social Index 2018)

 

Consumers are more like to engage with posts that include discounts or are entertaining. (Source: Sprout Social Index 2018)

 

Consumers are looking for social content that includes discounts and sales (72%), posts that showcase new products and services (60%) and posts that teach them something (59%). (Source: Sprout Social Index 2018)

 

30% of consumers surveyed wanting links to more information from brands on social, and most preferring discounts, sales and educational posts. (Source: Sprout Social Index 2018)

 

Mobile accounts for nearly 80% of time spent on social media networks. (Source: Pew Internet)

 

Other Marketing Stats of Note

 

Emails that display incorrectly on mobile may be deleted within three seconds. (Source: Campaign Monitor)

 

LinkedIn posts with images receive 200% more engagement than text-only posts. (Source: Sprout Social)

 

Which stat surprised you the most?

 

 

Mandy Edwards is the founder of ME Marketing Services, a marketing company specializing in digital & social media marketing located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia she has a thorough marketing background of 17+ years. In the fall you can find her along with her family at Sanford Stadium cheering on their beloved Georgia Bulldogs. Mandy has been mentioned in Forbes, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Elite. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.

Preparing Your Social Media Strategy for 2017

Preparing Your Social Media Strategy for 2017

It’s never too early to start working on your social media strategy for next year (or next week or next month).

 

Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, they pretty much validated what I have been seeing over this past year not only with my own clients, but throughout the industry.

 

Social media has become a major component in any business’ marketing strategy. This shouldn’t be a business’ only form of marketing, but it should be a big part if that is where your market is.

 

The Buffer report spoke to three key takeaways, but two really stood out to me:

Video is about to peak.

Eighty-three percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017, with 28 percent also looking to add YouTube to their marketing stack.”

Contrary to popular belief, no one has left Facebook and more businesses are investing in Facebook ads.

“Our report found that 93 percent of marketers use Facebook for their business and 91 percent have also invested in Facebook Ads. Despite the drop in organic reach on Facebook, 72 percent of respondents said their use of Facebook has stayed the same or increased over the past 12 months.”

 

I was excited to see these because it backs up what I’ve been suggesting to my clients about integrating video into their social strategies and confirms what I’ve been telling everyone about Facebook – people are still there! If anything, the 2016 US Presidential election was proof enough that people were still on Facebook!

 

Here are some highlights of the report –

 

85% of businesses are using social media for brand awareness.

Social media is a great way to promote your brand and get your message out. Through various ways (photos, videos, etc.) you can show you who are as a company and let your customers, both current and potential, get to know the people behind the brand as well.

reason1

91% of businesses have used Facebook ads.

I am a big believer in Facebook ads. If used correctly with the right targeting, Facebook ads can be the golden ticket for your business. With a percentage this high, this also means that businesses have accepted that in order for their posts to be seen on Facebook, they do have to invest in Facebook advertising (which is still much cheaper than traditional advertising!).

paid-ads

58% of businesses are still trying to figure out how to drive traffic to their website from social media.

Driving traffic to business’ websites was the biggest challenge businesses faced. However, with social media ads and the right strategy, this can be accomplished 😉 Next on the list was generating leads, which can be done through contests or an email marketing campaign.

challenges

93% of businesses currently use Facebook with their social media marketing.

Facebook by and far is the most popular platform to use by businesses with Twitter coming in a close second. However, I would caution businesses with this – only spend your time marketing your business on platforms your market is on. If your market is not on Facebook, there is no need for you to be there.

current-channels

58% of businesses plan to add video this next year, with 30% adding Facebook video.

Facebook video, especially Facebook Live is HOT. Native video uploaded to Facebook does much better than linking a YouTube or Vimeo video. I have several clients that we are planning Facebook Live events for this next year and campaigns around them. You will see a lot more of this in 2017. Jump on this before your competitors do.

channels-add

 

So there are the highlights of the state of social media for 2016. I’m not sure how 2017 will shape up. I know we will see more video, more of Facebook, and more ads (even though there’s more ad-blocking going on).

What do you see going on with social in 2017?

 

To see the entire State of Social Report from Buffer report, click here.

Google+: 2 Years and Counting

Photo Credit: Sean MacEntee/Flickr

Photo Credit: Sean MacEntee/Flickr

After 2 strong years, Google+ is now the second most active social network in the world. It has grown tremendously and has now surpassed Twitter on the social media network. Google+ has over 400 million users and counting. It still has a lot of catching up to do in order to take over the number one spot, Facebook, but it is very well on its way.

Most businesses have started to get involved with this social network due to the SEO boost is received by being backed by the number one search engine, Google. Although there are some who use this platform for personal use, a lot of the users are on it for business. Being a recent graduate, if I would have known, I probably would have used Google+ a lot more to interact with the college and use Google Hangouts with others in my classes. I realized not a lot of college students know about all the benefits Google+ can offer.

In fact, not a lot of students know about Google+ in general.

Through personal and business use for ME Marketing Services, I’ve learned to use it and I’ve learned to like it. I actually find it enjoyable! The platform itself is very professional compared to Facebook. It has all the same capabilities as Facebook, such as the lists (circles on Google+), status likes (+1 on Google plus), and being able to post statuses and share links, photos and videos. But there’s more!

Like Skype, you are able to video chat with others on the Google network. I’ve used Google Hangouts a couple of times for business purposes and it is great. Quality-wise, it is better than Skype. I always have trouble seeing the other person clearly on Skype but with Hangout, I have never had that problem. The video conference I had, had great quality. We had eight users and we did one conference at night since that was the only time everyone was available. People from different states (Florida, Georgia, New Jersey, Kansas, Ohio) got together on this Hangout and we got a lot of planning and brainstorming done. That was the first time I realized how great this platform was.

Another awesome aspect about Google+ is their mobile app. It is better than Facebook’s mobile app by far. I have not had any problems with the rate at which pages load on the Google+ app. I have had to struggle numerous times on the Facebook app because it wouldn’t load the most current data, it was slower than using dial-up internet, or it just plain out wouldn’t work at all and would crash every time I try to open it. Google+ has dominated the mobile app field. It’s fast, it’s easy and it hasn’t crashed on me (not even once). The Google Hangouts app is also a perk. You can do conferences on your phone and iPad by just using the app. The clarity is unreal and the quality is great, straight from your phone. The clarity is also better than doing FaceTime. Try doing a Hangout from your phone.

After just two years of existence, Google+ has already surprised us with tools other social media sites haven’t been able to do. It is the more professional way to use social media and the number of users continues to rise daily. I would say that this network is one of the better ones out there right now. As for the upcoming years, we will just have to wait and see what Google has in store for us.

What are your thoughts about Google+? Do you use it more for business or personal? What do you think is going to be the next big thing Google+ comes out with?

Heard it Through the Grape’VINE’? It’s Making a Comeback

vine-android2You’ve all heard about the phrase “Heard it through the grapevine,” in some way, shape or form, basically meaning you heard news indirectly. Well, it’s making a comeback due to one of the newest, hottest apps on iOS and it is now available on the Android market.

Vine, one of the latest ways to communicate with family, friends and co-workers has created quite a buzz. Although it’s been around for longer than most people know, it didn’t start generating this much publicity until it combined with Twitter.

It currently has over 13 million users with people calling it the “Instagram for Video,” according to CNBC (Langer, 2013). Vine became the “most used video-sharing app in the market, even with low adoption of the app” (Moore, 2013). This app allows users to create a 6-second video and share it, with its unique ability to zoom in and out if you are using an Android device. Although the time limit for this app is only 6 seconds, it has gone viral and everyone’s loving the share option. It is easy as tweeting your next big thing–in six seconds of course.

Everyone is trying to create the next Vine to go viral. Currently, the Vine with the most likes belongs to Will Sasso — Actor/Comedian — with over 440,000 likes already (CNBC). The video itself is nothing extraordinary, but it sure got the public’s attention. Check it out for yourself.

Since Vine just joined the Android market on June 3rd, the iOS app and the Android app aren’t yet in sync. It is still a work in progress. New features have been added to both platforms continuously up until now. These 6-second videos can be a great way to market and get word out quickly about your business. They can also be used for testimonials and quick reviews by the consumers.

Recent news from TechCrunch explains that Facebook is planning on making modifications to allow video sharing on their Instagram platform as well. It will be very similar to Vine, but with video-sharing capabilities of up to 10 seconds. A press event is scheduled to take place on June 20 for further information about this upcoming modification. We will just have to wait until Thursday to find out what their official plans are.

If Facebook does come out with a way to share videos on Instagram, would you stick with Vine or switch over?

 

Sources:

Moore, Robert (2013-03-06). “TechCrunch – Vine Takes Early Command In The Mobile Video Market Over Viddy, Socialcam And Others Despite Low Adoption”.

Eli Langer 2013.  http://memarketingservices.com://www.cnbc.com/id/100807818

Tim o-tato (06-17-2013) http://memarketingservices.com://www.droid-life.com/2013/06/17/report-instagram-to-announce-vine-like-video-support-at-facebook-event/

Special “Social Media Q&A” Annoucement

social media q&aThings have gone extremely well over the past year and I appreciate all of the views, shares, retweets, etc. for all of the Social Media Q&A videos.  The Social Media Q&A video series will be going on hiatus until mid-June.  I look forward to bringing you all new episodes packed with the same great social media content you’ve come to know from the series!

In the meantime, please feel free to view any of the previous 31 episodes on the ME Marketing Services YouTube Channel.  Please continue to send in your questions – we will include those in the new episodes this summer!

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