Marketing to millennials is a different approach compared to other generations. Millennials were born between the years of 1981 and 1996. Unlike Generation Z, they are not considered digital natives. Who are the Millennials Despite not being digital natives, Millennials are considered to be a technology savvy generation and very connected. Millennials […]
Social media has moved from an up and coming marketing strategy to something that is here now. Even though we are living in the digital age maybe you still don’t feel like you have a grasp on social media. Social media is more than just sharing about your business specials or sales into a […]
After 2 strong years, Google+ is now the second most active social network in the world. It has grown tremendously and has now surpassed Twitter on the social media network. Google+ has over 400 million users and counting. It still has a lot of catching up to do in order to take over the number […]
Today brings the third installment of my “8 Reasons” posts. So far we’ve talked Twitter and Facebook, and today we cover LinkedIn. LinkedIn is the platform that most professionals are on. Recruiters search for job candidates and people network with each other through groups and connection requests. On average, I receive about a dozen LinkedIn […]
I love social media. I love using social media. I love helping businesses incorporate social media into their marketing strategy. However, I am very careful with social media. Why? Well, because there are all these so-called social media experts and gurus running around practicing bad social media. You may be asking, “what is bad social […]