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Using Your Millennial Target Audience as the Face for Your Company

Using Your Millennial Target Audience as the Face for Your Company

Oh millennials. We hear about them all the time. We hear about their low work ethic, question their motives and laugh when we see them take 100 pictures of their “soy low-fat Carmel macchiato, please”. However, if that is the case, then why are so many of these businesses craving their approval through social media? […]

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Why Your Content Should Be the Centerpiece of Your Marketing

Lately content strategies seem to be everywhere. I have clients adding them to their social marketing plans and I’m working a project based around content analysis.   Let me tell you now – if you are not actively and regularly creating fresh content – and I’m not talking about social media posts – you and […]

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4 Reasons Social Media Marketing May Not Be Working for Your Business

4 Reasons Social Media Marketing May Not Be Working for Your Business

You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work.   I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most […]

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