One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. A few years ago Jennifer Hanford and I did a series of 101 posts on the subject of […]
Last week I came across an article from Farnam Street that asked the reader if they were an amateur or a professional. Well, we are all professionals, right? In the wise words of College GameDay legend Lee Corso – not so fast my friend. In the article, differences between the two were pointed out. […]
Why would I ever need an exit strategy? You may be asking yourself that after seeing the title of this post. In the past six weeks I have been asked that by three separate potential clients while we were meeting. Of course they prefaced it with, “we don’t expect it, but just in case.” […]
Let me ask you a question, and let’s be honest, how many times have you seen a business post on Facebook and you wished there had been an eye-roll button to click? Don’t lie – there have been times we have all wanted to respond to a post that way. I’m going to be […]
Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when interviewing and hiring a social media agency, you might end up with […]