Marketing to millennials is a different approach compared to other generations. Millennials were born between the years of 1981 and 1996. Unlike Generation Z, they are not considered digital natives. Who are the Millennials Despite not being...
Influencer marketing has completely taken over social media and we’ve seen brands completely thrive due to their use of influencers. The market for influencers on social media has grown tremendously over the past 5 years. Not only are companies using celebrities but...
One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. Over the years, we have done a series of 101 posts on the subject...
I am going to make this post short and sweet because I’m tired of seeing businesses let marketing companies do this…. STOP. POSTING. FLUFF. ON. YOUR. SOCIAL. ACCOUNTS. What is this ‘fluff’ I am talking about? Posts that talk about...
With the rise of online consumerism, it is crucial for businesses to understand their customers, and what they want in a product. Plus, in a digital age where anything and everything can be found online, the proper marketing tactics must be implemented to have the...
Many women have the same struggle as I – balance owning a business with being a mom (not to discriminate, this can apply to dads too!). We feel pulled towards giving 150% to our businesses while having children that need us to care for them, take them to school,...
