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Marketing to Millennials in 2021

Marketing to Millennials in 2021

  Marketing to millennials is a different approach compared to other generations. Millennials were born between the years of 1981 and 1996. Unlike Generation Z, they are not considered digital natives.    Who are the Millennials   Despite not being digital natives, Millennials are considered to be a technology savvy generation and very connected. Millennials […]

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The Value of Influencer Marketing in the 21st Century

The Value of Influencer Marketing in the 21st Century

Influencer marketing has completely taken over social media and we’ve seen brands completely thrive due to their use of influencers. The market for influencers on social media has grown tremendously over the past 5 years. Not only are companies using celebrities but mega-influencers, macro-influencers, micro-influencers, and nano-influencers. Mega-Influencers The top of the influencer scale. 1 million+ […]

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