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Twitter as a News Source

Twitter as a News Source

With Gen Z-ers on the rise, strategies and tactics everywhere are adapting to how the generations work. One peculiar thing that sticks out to me, but I think is often overlooked about this generation, is the look to Twitter for news.   We know that traditional news sources have been on the decline for a […]

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Why Not Everyone Succeeds in Social Media Marketing

Why Not Everyone Succeeds in Social Media Marketing

Social media (and digital) marketers are a dime a dozen.   They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever.   About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing […]

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