Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity. As I mentioned in a post from earlier this year, content marketing […]
Are you thinking about becoming an entrepreneur or solopreneur? If so, then you are certainly not alone. There are thousands – if not millions – of people who dream about pursuing their passions and becoming their own bosses. And indeed, thousands of people in the U.S. strike out on their own each year. Taking those […]
You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it unique and doesn’t make it effective. The same can be said with advertising and PR. You can devise the most astounding campaign that implements every creative tool in the book and then some, but […]
After finally launching their startups off the ground, the next step that most entrepreneurs and small business/startup owners dream of is watching their new businesses grow. Whether a startup grows into a larger SMB (small and medium-sized business) or into a larger enterprise depends upon many different factors. And although some of the factors related […]
The Pros and Cons of Freelancing When I first began seriously thinking about starting my own business in 2013, I had little idea what I was in for. Freelancing was a term I had heard of, but never really imagined doing it myself. Even though I come from an entrepreneurial family, I initially chose a […]