Marketing and Public Relations (PR) are two distinct but interrelated fields that often get confused with each other. While they have similar goals of promoting a brand, product or service, there are distinct differences between the two. In this blog, we will explore...
Hello. Welcome back. Yes, we’re still here. Silly I know, right? We’ve done a bad job at consistently posting updated content on the blog after a great run of several years. Part of it is lack of time, part of it is lack of priority. But...
With the rise of online consumerism, it is crucial for businesses to understand their customers, and what they want in a product. Plus, in a digital age where anything and everything can be found online, the proper marketing tactics must be implemented to have the...
Going into a job or internship interview is almost always a nerve-wrecking thing to do. It is stressful, a lot is riding on it, and your nerves aren’t helping anything. Preparing as much as possible ahead of time is such an important key to feeling good about an...
Without a doubt, your most powerful marketing tool, hands down, is your business website. And, as you are probably well aware, some websites are designed better than others. Have you ever visited a website and been disappointed? Or worse, tried to visit...
For most of my life, I have dreamed of being a business owner. I grew up in a small town where the single location, “mom and pop” stores were the norm. As a young girl, I went back and forth between wanting to run my own clothing store versus my own book...
