3 Attributes of Today's Consumer

3 Attributes of Today’s Consumer

With the rise of online consumerism, it is crucial for businesses to understand their customers, and what they want in a product. Plus, in a digital age where anything and everything can be found online, the proper marketing tactics must be implemented to have the desired effect on the target audience.

 

Take a minute and imagine the world we were in 10 years ago (it’s hard to believe 2007 was 10 years ago). Facebook was still competing with MySpace for traffic, Amazon was primarily known for selling books, and the iPhone was just released. Back in those days, the way we shopped for products was drastically different from the way we shop today.

 

Today’s Consumer Is…

 

Curious

“Curiosity just might be the most important desire a content marketer has to elicit in a story.” Consumers enjoy browsing the internet for the latest and greatest products. With digital ads tailored to these consumer searches, websites have the ability to project their ads through social media outlets which then propels the consumer to respond to the click bait. “Curiosity impels us to do things beyond functional need. It makes us explorers, discoverers.” The social media powerhouse – Facebook – is notorious for using this tactic and marketing products based on what the consumer has previously searched. While this seems like an invasion of privacy, it is also how many people attain their desired products. They wish to know the best product available, where to buy it, and what’s open now. Information is power, and consumers have it.

 

Demanding

Consumers are now in control and they have a high expectation that their experience will be individually tailored to their demands. They are better informed due to the advancement of technology which makes it easier for them to acquire knowledge about a product. Consumers know what they want and are on the hunt to find it within an attainable price range. “This one, single device that we keep in our pockets can be used to review products, check prices, share purchases, request coupons – and sometimes even to purchase products from one retailer’s online channel while standing in a competitor’s store.” Consumers can research products and services thoroughly before deciding to buy. With various outlets and companies to receive products from, using digital searches is a main way for consumers to know what to buy and where to buy it. Companies have to be adapting to consumers evolving needs. Bottom line, today’s customer is better informed and harder to please.

5 Customer Demands:

1. be on our side

2. be personally accountable for our desired results

3. be proactive

4. solve our problems

5. be innovative in responding to our needs

 

Impatient

We are living in the era of impatience. Velaro recently commissioned a single-question survey of over 2,500 Americans and asked, “For customer service, how long are you willing to be put on hold?” 6 out of 10 said one minute or less. Another third of the respondents said 1-5 minutes.

Consumers now enjoy increased levels of convenience, simplicity, and knowledge. Smartphones have connected consumers instantly to markets and information no matter where they might be, which allows them to find answers to almost any question, at any time. Fetch and YouGov conducted a research poll that reports 41% of respondents say technology has made them more impatient than they were five years ago. Among Millennials, the proportion is 45%.

The bar is being raised for fulfillment services with speed and flexibility both expected as standard. It’s 2018, almost everyone has bought something from Amazon one way or another. Amazon Prime, with it’s free 24 hour shipping, has only aided in the grown impatience of consumers as they want their product to be delivered yesterday. According to Google the average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but 40% of consumers will leave a page that takes longer than three seconds to load. In this digital, high speed world, we are the epitome of instant gratification.

 

Whether the consumer is curious, demanding, impatient, or all three, the rapid popularity of online consumerism does not seem to be slowing down – and neither does today’s consumer.

8 Interview Tips for Gen Z and Millennials

8 Interview Tips for Gen Z and Millennials

Going into a job or internship interview is almost always a nerve-wrecking thing to do. It is stressful, a lot is riding on it, and your nerves aren’t helping anything.
Preparing as much as possible ahead of time is such an important key to feeling good about an interview. It helps calm your nerves and gives you more confidence going into the interview. Hopefully, some of these tips will help you like they’ve helped me.

1. Always dress up.

Regardless of what the day-to-day environment of the office is, you should be dressing up for your interview. Regardless of if they wear jeans every day or business casual, you should probably be in a suit, or at least dress pants and a dress shirt or blouse. This shows everyone that sees you that this is important to you.


2. Always be early.

Plan to get to the office about thirty minutes early to account for unexpected traffic, wrecks, a plane landing on the interstate, et cetera. With this in mind, plan be at the office ten minutes early. If you encounter no issues on your way there, use that extra twenty minutes to sit in your car and prepare a little more, and walk in ten minutes early.

3. Going off that… you never know who will be watching you.

When you’re waiting for the interviewer to get you from the waiting area, be conscious of what you’re doing. If you’re talking on your cell phone, or even sitting there on Twitter, these may be things the receptionist is watching and reporting. A good rule of thumb is to graze over the literature they have laid out in the waiting area.


4. Never lie about anything.

Do not lie about qualifications, things from your past if they are brought up, social media behavior, anything you can think of – don’t lie about it. If you are confronted about something that you are less than proud of, they may be willing to move past it if you’re honest with them about it when confronted.

5. Research the company and those interviewing you.

Search them on Glassdoor, LinkedIn, Google. Browse their website. Look at any other recent content about them on the internet. And if you know who you’re interviewing with, look them up on LinkedIn or maybe even Facebook to know a little bit about them (just like they likely do for you).

6. Be enthusiastic.

You likely would want to work with people who are happy, enthusiastic, and trustworthy – so its safe to assume other people want to work around that as well. Demonstrate that as best as you can (without it being forced) in your interview. Be upbeat, enthusiastic about potential employment there, and smile. Sometimes it doesn’t feel natural to smile in an interview when you’re having a nervous conversation with someone, but make a conscious effort to smile.

7. Be prepared to answer your strengths and weaknesses.

This question is never fun to get asked and have to answer, but from an employers side of things its a great one to ask – which is why everyone asks it. Have two to three strengths ready, and one to two weaknesses, along with a sentence or two about each. Make a conscious effort to not ramble on these answers.

8. You should be asking questions too.

Its easy to forget in an interview process that you want the good fit to be both ways. Often times we get wrapped up in needing an internship or job, and we get bent up on selling ourselves and we forget that the company may not be a good fit for us personally. And at the end of the interview, its always acceptable to ask what the next step in the hiring process is, when you should expect to hear back from them, and if you will hear back either way (meaning if its a “yes” or a “no” from them).
No one knows you better than yourself, remember that and utilize it as the upper hand that it is in an interview!
Why You Need a Website That Delights Your Audience

Why You Need a Website That Delights Your Audience

Without a doubt, your most powerful marketing tool, hands down, is your business website.

 

And, as you are probably well aware, some websites are designed better than others.

 

Have you ever visited a website and been disappointed? Or worse, tried to visit a website that failed to load within a few seconds?

 

Of course you have. We all have. And, more likely than not, you have probably moved on.

 

Their loss…or maybe it’s your loss.

 

The simple truth is that every business needs a website that wows its visitors.

 

In a nutshell, your business website can either:

  1. Help you stand out from your competitors or
  2. Drive people directly to your competitors.

 

These days, savvy business owners must consider the fact that their audience seeks more than just a place to go online to purchase products and/or services. Instead, they crave a unique and highly visual online experience that entices and delights them.

 

And this is where good website design comes in.

Here are 3 good reasons why you need a business website that “wows” your visitors

1. You only have one chance to make a first impression – so make it count!

Website visitors often decide whether they want to do business with you within a fraction of a second, based on how they perceive your site. They may not even be aware they are judging you.

 

In her article for Design Shack, Carrie Cousins says the following about the importance of visually pleasing website design schemes:

The visuals that will grab the most attention the quickest include a strong image or illustration, sharp contrast or something unusual on the screen, and a phrase or wording that is memorable.

 

The better “first impression” you give, the more likely your visitors are to stay and/or return to your website. Good website design definitely makes a difference when it comes to attracting and retaining potential clients.

2. Your business website is a direct reflection of YOU

Along with that all-important first impression a website gives to its visitors, your website design also gives them an idea (perceived or realistic) of how you conduct business. For example, shoddy web design may inadvertently give your visitors the impression that your products and/or services are also inferior or low quality.

 

On the other hand, a well-designed business website can go a long way towards building trust. And trust is a big factor in sales. An organized website with a strong visual component creates a sense of legitimacy for you and your business.

 

As I mentioned above, your business’ website is also your most powerful marketing tool. Consider a good design as yet another way you can successfully stand out from your competition.

3. Your website is an essential component of your business branding

As well as being a valuable marketing tool, your business website also serves to promote your brand. Brand exposure is valuable for all businesses, of course. However, it’s especially important for new business owners and/or startups that need to establish a positive reputation from the get-go.

What are my options for building the best business website?

Now that you understand why you need a well-designed business website, you are ready for the next step: building one.

 

You’re going to find that there are dozens of website builder platforms and sites currently available.

 

Perhaps you’re strapped for time, or design isn’t your strong suit? Many startups and new entrepreneurs find that it’s easier to hire someone else who has the time and the talent.

 

Unless you personally know or have received a trusted referral for a web designer, consider us to help you with all of your web design needs without breaking the bank.

 

On the other hand, if you are more of a “do-it-yourself” type, you’ll find many affordable options as well.

 

There are some do-it-yourself options for building websites are:

  1. Wix
  2. SquareSpace
  3. GoDaddy

 

Regardless of who designs your business website, these are some of the primary design aspects you should consider when designing your business website:

  • Logo and branding
  • Simple typography that is easy to read
  • Defined color palette
  • Easy user interface tools and elements that work in intuitive ways
  • Navigation that moves users through the site
  • Strong images that showcase your brand
  • Concise and targeted copy
  • Easy to understand calls-to-action
  • Your brand story told in a way that connects with users
  • Modern design techniques and interface

Source: Design Shack

 

Along with a strong design, websites today must be mobile-friendly, aka responsive. Google is now penalizing sites that are not mobile-friendly, which means if you are not and your competitor is, they will rank ahead of you. Site speed is important too. Please be sure to ask anyone working on your website about responsiveness and site speed – any designer worth their money will answer those with no issue.

 

Are you in the process of designing or redesigning your business website? Do you agree that a well-designed website is critical for successful online marketing? I’d love to hear your thoughts. Please feel free to leave a comment below.

 

If you are looking to have a new website rebuilt or are just starting and need one, visit our website design page and contact us to get started!

How to Start an Ecommerce Business: 6 Easy Tips

For most of my life, I have dreamed of being a business owner. I grew up in a small town where the single location, “mom and pop” stores were the norm.

As a young girl, I went back and forth between wanting to run my own clothing store versus my own book store. Although my town had a few of these niche-type shops and a couple of department stores already, I still held onto my dream for many years.

But then I graduated from high school, went off to college, and have lived in larger towns ever since.

However, even in my small hometown, the entire concept of shopping has changed dramatically over the past two decades. The town I grew up in now boasts a “super” Walmart and a Kohl’s store, for example. I’m glad that some of the original independent stores continue thriving though.

In today’s hustle and bustle world of franchises and mega-stores, the small, family-owned businesses seem to have become more of an exception than not.

There is also the ever-growing popularity of online shopping, which is yet another form of competition that many small business owners find they must now contend with. People no longer have to leave their homes at all to buy almost anything they want or need. And online shopping continuously becomes more sophisticated and convenient in order to keep up with consumer demand.

How about you – are you a startup or small business owner with products and/or solutions to sell?

If so, there has never been a better time to consider starting your own ecommerce business, especially if you want to reach consumers who are outside your local bubble.

Here are a few things to consider when starting an ecommerce business

In a recent article for Entrepreneur, The Top 5 Reasons You Should Start an Ecommerce Business, Thomas Smale explains why now is the “right” time:

  1. Worldwide, ecommerce is expected to grow by as much as 13 to 25 percent (forecasting $1.6 trillion in profits for online merchants this year, and $2.5 trillion in profits by 2018).
  2. The ability to earn as you sleep (Time zones are no longer a factor – your shop is open 24/7/365).
  3. It’s easy to get up and running (I talk about this more below).
  4. Eighty percent of the web population has made a purchase online.
  5. You can sell more to customers down the line.

If you’re new to the concept of ecommerce, you may feel initially overwhelmed by all the options out there.

However, once you choose an ecommerce platform, you’ll find that most online storefront builders provide all the resources and tools you need. Most of them will walk you through, step-by-step. This helps you to set up your shop and start selling online quickly and easily.

From the giant ecommerce sites such as Amazon and eBay, to smaller, niche online storefront builder/platforms such as Spaces, there is a site for all types of budding ecommerce business.

How to start an ecommerce business: 6 easy tips to help you plan out the basics

I found a helpful post on the U.S. Small Business Administration (SBA) website about starting a successful ecommerce business.

The author of the post, Caron Beesley, obtained advice from real business owners who have hands-on experience and first-hand knowledge.

Here is a list of the easy tips and helpful hints they provide for starting your own ecommerce business:

  1. Decide what you want to do and define your niche

Knowing what you are going to sell, how, and to whom is a critical part of your business plan.

  1. Have a plan

Just like any other aspect of sales and marketing, you must start with a strong foundation – i.e., a plan – from the get-go.

A plan provides you with the goals and focus you need, as well as a budget to work with. As well, having a plan allows you to anticipate and be prepared for all situations – positive and negative – that may arise.

  1. Fund your business at a low cost

Fortunately, most ecommerce builders and platforms let you get started at a low cost. Some even let you start for free.

That way, if you decide that an ecommerce business is more complicated or time-consuming for you to maintain, you won’t lose much money.

  1. Build a website

Just like having an attractive and findable website is important for your other inbound marketing activities, it is essential that you have one for your ecommerce activities as well.

Your website is where your potential customers can learn more about you and your products as they begin researching and making their purchasing decisions.

  1. Drive traffic to your site

Having a great website is not enough these days, especially when you’re building an ecommerce business. In order for people to find you online, you must also implement SEO (Search Engine Optimization) techniques such as regular blogging and making good keyword choices for your evergreen content.

Being active and engaged on social media is also essential. Social media platforms allow you to have online conversations and develop relationships with current and potential consumers.

When your ecommerce business is more established, social media can provide great opportunities for you to reward loyal customers (with coupons or special sale notifications), as well as provide customer service. These help with customer retention and a good reputation for your ecommerce business.

  1. Don’t forget to follow the “rules of the road”

In other words, make sure you read and fully understand all of the terms and conditions for the ecommerce platform you choose to go with. And, just like starting a brick and mortar business, you will also want to follow all the legal steps involved in starting an ecommerce business.

The SBA provides information for starting a business here.

They also provide a thorough guide and checklist for entrepreneurs who are specifically interested in starting an ecommerce business here.

 

Are you in the process of starting your own ecommerce business or have you considered it? I would love to hear your thoughts. Please feel free to leave a comment below.

5 Easy Ideas for Creating Content Your Audience Craves

5 Easy Ideas for Creating Content Your Audience Craves

Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable amount of creativity.

As I mentioned in a post from earlier this year, content marketing should be a top priority for your company by now – if it isn’t already. The percentages of businesses that are experiencing success from their content marketing strategies has increased dramatically over the past couple of years.

Creating content that prompts engagement and builds loyalty within your audience is not always easy. For starters, content creation requires research, strategy, and skill…not to mention trial and error, with a good dose of frustration mixed in.

However, once you get past all those necessary activities that help you eventually determine the content your audience really wants, you can then focus on creating the content that wows and wins them over.

Here are 5 ideas for easily creating content your audience craves

1) Provide them with what they need most – value and education

Regardless of your business’ industry or geography, there is really one main thing your audience wants more than anything else: valuable information.

In his recent article for todaymade.com, Garrett Moon suggests aggregating information as a useful way of creating content that provides value to your audience. Moon says the following:

Job listings, or important upcoming events surrounding a certain industry can be aggregated using a single Twitter feed or Facebook page. Your audience will value your effort in collecting and organizing content that matters to them. This one is very easy, but you will have to stay at it in order to build a reputation of trust.

2) Infographics

As Mandy Edwards pointed out in one of her recent posts, infographics are useful for condensing and displaying information and data into a visually pleasing format. Infographics convert your numbers and stats into stunning visual content. As well, they grab your audience’s attention because they are often quicker to read and easier to absorb than some blog posts.

On the flip side, quality infographics can also benefit you. As noted by Victor Ijidola in his recent article for The Next Web, infographics are effective for increasing traffic to your website and are powerful in regards to SEO.

3) Lists

Writing a list post is another easy way of creating content. Lists allow you to give your audience the valuable information they crave in an easy-to-read format.

For example, you might consider compiling a list of trustworthy, industry-relevant tools that you know your target market can use. Another idea is putting a list of resources together that your audience can bookmark for future reference.

The possibilities are endless for the types of lists you can create, and your audience will appreciate them, too.

4) Interviews

Take the initiative and reach out to influential and knowledgeable audience members and your current clients. Chances are good that they are more than willing to share their expertise with others in your industry.

As Ann Smarty suggests in her article for Tweak Your Biz, “Ask the Right Questions: Creating Awesome Blog Content by Interviewing Others,” ask questions that provide thought provoking answers, or which give you a glimpse into the expert. Include those questions, along with the industry specific ones that will inevitably be a part of the list.

In this same article, Smarty suggests that you offer other members in your audience the opportunity to submit questions for the interview. This option can certainly drive engagement and help get more of your audience involved.

5) Create original content by using your own photos, images, and videos

Brett Relander provides the following impressive stats about visual content marketing in his recent article for Launch & Hustle:

  • Tweets with images or photos can generate as much as 150 percent more retweets than those posts without images, according to research from Buffer.
  • When it comes to Facebook, posts with photos generated the most action, an impressive 87 percent of total interactions, as reported by eMarketer.

Online design tools such as Canva make creating attractive and unique visual content easy, even for people who are not designers by nature.

Creating, editing, and sharing videos has also become easier (and more affordable) than ever with apps such Windows Movie Maker, Magisto Video Editor & Maker, and WeVideo.

Over to you

Are you creating content that attracts your audience and keeps them coming back for more? What types of content drives engagement for your business? I would love to hear what works for you – please feel free to leave a comment below.

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