Who are you and what’s your value? Those are the two questions that consumers most often ask when stumbling onto a new brand. They want to know who you are as a company or business, and they want to know the value you bring to them. In marketing, it’s not about...
What is the state of social media in 2020? Activity has definitely picked up over the first 6 months of the year, and looks to increase as the year progresses. Sprout Social recently released its annual Sprout Social Index, taking a deep dive into what...
We are almost through the first part 2020 – how is your marketing strategy going? Already in 2020 we’ve faced a lot, but hopefully you’ve kept your marketing strong. Every quarter you should re-evaluate your marketing strategy (or plan) and reflect...
The past couple weeks have seen most of the country shut itself down in regards to COVID-19. Many are working from home, while many are not working at all. Whether either of those apply to you, now is not the time to stop your business’ marketing. If you stop...
I am going to make this post short and sweet because I’m tired of seeing businesses let marketing companies do this…. STOP. POSTING. FLUFF. ON. YOUR. SOCIAL. ACCOUNTS. What is this ‘fluff’ I am talking about? Posts that talk about...
Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always look at it and change things as the...
